Content Creator and Social Media Expert

Role & responsibilities

We are seeking a proactive Content Creator & Social Media Specialist to own content production and social strategy for our Company. This role combines creative execution (visuals, shortform video, copy) with datadriven strategy (campaign planning, paid/social optimization, community growth). The job description follows corporate best practices for marketing roles and is tailored to the real estate sector

• Content production:

  Create onbrand flyers, carousel posts, short videos (Reels/Shorts), property walkthroughs, and stories for Instagram, Facebook, LinkedIn, and YouTube.

• Campaign strategy:

  Develop monthly and quarterly social media plans that align with sales goals, product launches, and open houses.

• Creative direction:

  Conceptualize visual themes, write captions, and brief photographers/videographers when needed.

• Community management:

  Monitor comments and messages, respond professionally, and escalate leads to sales teams.

• Paid social:

  Plan and manage paid campaigns, A/B test creatives and audiences, and optimize for CPL and engagement.

• Analytics and reporting:

  Track KPIs, prepare weekly and monthly performance reports, and recommend improvements based on data.

• Brand consistency:

  Ensure all content follows brand guidelines, legal disclosures, and local advertising regulations.

• Crossfunctional collaboration:

  Work closely with sales, listings, and operations to turn property inventory into compelling content and campaigns.

Required qualifications

• Bachelors degree.
• 25 years of handson experience in social media content creation and campaign management, preferably in real estate, property, or related B2C sectors.
• Proven portfolio of flyers, short videos, and social campaigns that drove measurable results.

Skills and competencies

• Creative skills: Strong visual design sense; proficiency with Canva, Adobe Creative Suite, or equivalent.
• Video skills: Experience shooting and editing shortform video
• Analytical skills: Comfortable with social analytics (Meta Business Suite, Google Analytics) and translating data into action.
• Communication: Excellent copywriting and storytelling for property marketing.
• Project management: Ability to manage multiple campaigns and deadlines.
• Paid media knowledge: Experience running and optimizing paid social ads.

What we offer

• Competitive salary and performance bonuses.
• Professional development and access to creative tools.
• Opportunity to shape the brand voice and grow with a fastmoving realty team.