Content Creator and Social Media Expert

1 - 5 years

2 - 6 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

Role & responsibilities

We are seeking a proactive Content Creator & Social Media Specialist to own content production and social strategy for our Company. This role combines creative execution (visuals, shortform video, copy) with datadriven strategy (campaign planning, paid/social optimization, community growth). The job description follows corporate best practices for marketing roles and is tailored to the real estate sector

  • Content production:

    Create onbrand flyers, carousel posts, short videos (Reels/Shorts), property walkthroughs, and stories for Instagram, Facebook, LinkedIn, and YouTube.
  • Campaign strategy:

    Develop monthly and quarterly social media plans that align with sales goals, product launches, and open houses.
  • Creative direction:

    Conceptualize visual themes, write captions, and brief photographers/videographers when needed.
  • Community management:

    Monitor comments and messages, respond professionally, and escalate leads to sales teams.
  • Paid social:

    Plan and manage paid campaigns, A/B test creatives and audiences, and optimize for CPL and engagement.
  • Analytics and reporting:

    Track KPIs, prepare weekly and monthly performance reports, and recommend improvements based on data.
  • Brand consistency:

    Ensure all content follows brand guidelines, legal disclosures, and local advertising regulations.
  • Crossfunctional collaboration:

    Work closely with sales, listings, and operations to turn property inventory into compelling content and campaigns.

Required qualifications

  • Bachelors degree.
  • 25 years of handson experience in social media content creation and campaign management, preferably in real estate, property, or related B2C sectors.
  • Proven portfolio of flyers, short videos, and social campaigns that drove measurable results.

Skills and competencies

  • Creative skills: Strong visual design sense; proficiency with Canva, Adobe Creative Suite, or equivalent.
  • Video skills: Experience shooting and editing shortform video
  • Analytical skills: Comfortable with social analytics (Meta Business Suite, Google Analytics) and translating data into action.
  • Communication: Excellent copywriting and storytelling for property marketing.
  • Project management: Ability to manage multiple campaigns and deadlines.
  • Paid media knowledge: Experience running and optimizing paid social ads.

What we offer

  • Competitive salary and performance bonuses.
  • Professional development and access to creative tools.
  • Opportunity to shape the brand voice and grow with a fastmoving realty team.

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