Posted:12 hours ago|
Platform:
On-site
Full Time
At EazyGrad, we’re building one of India’s most trusted education brands — and great storytelling is at the heart of that journey. As a Content Strategist Lead, you’ll shape the voice of EazyGrad across platforms, turning insights into narratives that inform, inspire, and convert. You’ll lead content planning with a strong focus on website content management, craft compelling campaigns, and ensure every word reflects our mission to make global education feel personal, empowering, and real.
● Delivering comprehensive website content strategy aligned with business objectives and SEO best
practices.
● Auditing existing website content for relevance, accuracy, performance, and brand guidelines.
● Overseeing the production of diverse content formats, including long-form and short-form.
● Structuring and updating the FAQs and Help Center segment to address user queries effectively, and
improve user experience.
● Tracking and reporting content performance using tools like Google Analytics, Search Console,
SEMRush or similar tools.
● Maintaining a master Editorial Calendar across all digital platforms for consistent and timely content
publication.
● Have 3-4 years of proven experience in Content Strategy, Content Marketing, or a similar role.
● Can manage a multi-channel content strategy for online degree programs/EdTech landscape.
● Can navigate and implement quality content practices by tracking metrics like traffic, conversion and
engagement rates, and content-influenced revenue.
● A strategic and high-impact role in a fast-growing ed-tech company.
● A culture where your ideas shape the future.
● Competitive compensation as per industry standards.
● Opportunities to learn, grow, and build a category-defining company.
EazyGrad
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