Content Specialist

AEO & SEO Content Writer

Position Overview

AEO & SEO Content Writer

Key Responsibilities

Content Creation

• Write, edit, and publish AEO & SEO-optimized blog posts, website pages, product descriptions, press releases, and social media content.
• Develop content that aligns with brand voice and target audience preferences.
• Repurpose existing content into multiple formats (articles, FAQs, snippets, captions, etc.) to maximize reach.

SEO Strategy

• Perform keyword research using tools such as Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest.
• Create content strategies focused on high-intent and long-tail keywords.
• Ensure all content complies with on-page SEO practices (meta tags, headings, internal linking, schema, alt text).
• Optimize content for

  voice search and AI overview results

  .

Content Optimization

• Audit and update existing website content for improved ranking and readability.
• Implement strategies for Answer Engine Optimization (AEO), featured snippets, and rich results.
• Track and analyze content performance through Google Analytics, Search Console, and other SEO tools.

Collaboration

• Work closely with designers, developers, and digital marketers to align content with broader marketing campaigns.
• Collaborate with the social media team to create shareable content that drives engagement.
• Coordinate with clients/stakeholders to understand content needs and goals.

Requirements

Education & Experience

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• Proven work experience (1–3 years minimum) as an SEO content writer, copywriter, or digital content specialist.

Technical Skills

• Strong knowledge of

  SEO, AEO, and content marketing strategies

  .
• Familiarity with

  WordPress or CMS platforms

  .
• Proficiency in keyword research and SEO tools (Google Analytics, SEMrush, Ahrefs, Screaming Frog, SurferSEO, etc.).
• Understanding of

  EEAT guidelines (Expertise, Experience, Authoritativeness, Trustworthiness)

  for SEO content.

Core Competencies

• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to adapt writing style for different industries and audiences.
• Strong organizational and time-management skills to handle multiple projects.
• Creative thinker with the ability to produce unique, engaging, and conversion-oriented content.
  

Preferred Qualifications

• Experience with

  content automation and AI writing tools

  (while maintaining originality).
• Knowledge of

  technical SEO basics

  such as sitemaps, robots.txt, and Core Web Vitals.
• Understanding of

  local SEO

  strategies (Google Business Profile optimization, location-based content).
• Basic knowledge of HTML/CSS is a plus.
  

Key Performance Indicators (KPIs)

• Growth in organic traffic and keyword rankings.
• Increase in engagement metrics (CTR, dwell time, lower bounce rate).
• Content indexed and appearing in AI search/featured snippets.
• Lead generation or conversions influenced by content.
• Timely delivery of high-quality, error-free content.