Content & Social Media Manager

About Diving Swan

global brand from India

IIM Ahmedabad alum with 15+ years of experience across four unicorns

Role Overview

entire content + social ecosystem

Key Responsibilities

• Content Creation & Production
• Plan and execute a monthly content calendar across all channels.
• Create high-quality product videos for Instagram, Facebook, YouTube Shorts, Pinterest, and paid ads.
• Coordinate and manage product and lifestyle shoots (models, props, locations, moodboards).
• Edit images & videos using Canva, Adobe photoshop, CapCut, Lightroom, etc.
• Script, storyboard, and produce content including UGC-style videos.
• Create interactive content, including interviewing people, recording conversations, and producing social-first content pieces.
• Work with freelancers (editors, photographers, videographers) when needed.
• Social Media Management
• Own Diving Swan’s presence across Instagram, Facebook, Pinterest, and more.
• Write captions, schedule posts, maintain brand tone, and ensure visual consistency.
• Manage and grow the community through active engagement comments, DMs, stories, and collaborations.
• Monitor performance, track insights, and optimize content to increase reach & conversions.
• Influencer Marketing & Creator Collaborations
• Identify, evaluate, and onboard 50 to 70 influencers each month relevant to the jewelry/fashion/lifestyle space.
• Script content for influencers and guide them on shoot expectations.
• Execute influencer campaigns end-to-end outreach, negotiation, content tracking, reposting, and performance analysis.
• Customer Communication & Funnel Management
• Handle customer queries via social media DMs, WhatsApp, and phone calls.
• Convert warm leads into buyers by providing product information, recommendations, and styling support across the user journey.
• Maintain communication hygiene across pre-sales, follow-ups, and post-purchase support.
• Coordinate with operations teams for customer requests.
  

Requirements

• 2 - 4 years of experience in content creation, social media, or marketing - ideally in D2C, fashion, jewelry, beauty, or lifestyle.
• Strong skills in Canva, Adobe Photoshop, CapCut, Lightroom, and basic video editing.
• Ability to shoot basic yet aesthetic product/lifestyle videos on a phone.
• Strong aesthetic sense, especially in luxury/minimalistic brands.
• Excellent communication skills in English & Hindi.
• Comfortable talking to customers, creators, and the camera.
• Ability to manage multiple tasks in a fast-paced startup environment.
  

What We Offer

• Creative freedom and ownership of the brand’s digital identity.
• A fast-paced, high-growth learning environment.
• Mentorship from unicorn startup leaders.
• Competitive fixed salary + performance incentives.