D2C Marketplace Lead

About Diving Swan

hands-on Marketplaces Lead

Role Overview

Marketplace Lead

Key Responsibilities

1. Marketplace Account Management

• Own and manage the end-to-end relationship with Amazon, Flipkart, and Myntra.
• Ensure smooth onboarding, compliance, and adherence to platform policies.
• Build strong working relationships with category managers and marketplace partners.

2. Catalog & Listings

• Create, upload, and optimize product listings with accurate titles, bullet points, descriptions, keywords, and high-quality images.
• Maintain updated product catalogs across platforms, ensuring consistency with Diving Swan brand identity.
• Optimize content for SEO within each marketplace.

3. Pricing & Promotions

• Develop competitive pricing strategies while safeguarding brand positioning.
• Manage discounts, promotions, lightning deals, and special campaigns to maximize visibility and sales.
• Track competitor pricing and offers to stay ahead.

4. Sales & Performance Management

• Monitor daily/weekly sales, revenue, margins, and returns.
• Track KPIs: AOV, conversion rates, CPC, CTR, ROAS, Sell-through rate, and customer reviews.
• Implement strategies to meet monthly/quarterly sales targets.

5. Advertising & Growth

• Plan and execute marketplace advertising campaigns (Amazon Ads, Myntra Ads, Flipkart Ads).
• Manage ad budgets, monitor campaign performance, and optimize for ROI.
• Drive visibility and ranking for priority SKUs.

6. Operations & Fulfillment

• Coordinate with logistics partners and in-house operations team to ensure timely fulfillment (FBA/FBM, Flipkart Fulfilled, Myntra's fulfillment models).
• Monitor inventory health, ensure adequate stock levels, and minimize out-of-stock situations.
• Reduce order cancellations, RTOs, and returns.

7. Customer Experience & Reviews

• Manage customer queries, complaints, and escalations through marketplace dashboards.
• Proactively monitor reviews and ratings; implement initiatives to drive positive feedback.
• Work with internal teams to resolve quality/packaging issues.

8. Reporting & Analysis

• Prepare weekly and monthly reports on sales, ad performance, returns, and category trends.
• Analyze performance data and recommend actions to improve traffic, conversion, and profitability.
• Share insights with leadership to guide strategic decisions.

Requirements

• Experience:

  24 years of proven experience managing Amazon, Flipkart, and Myntra marketplaces independently. (Jewelry/fashion/lifestyle category experience preferred.)

• Skills:

• Strong knowledge of e-commerce operations, listing optimization, and ad management.

• Analytical mindset with proficiency in Excel/Google Sheets and marketplace analytics dashboards.
• Hands-on experience with campaign management and budget optimization.
• Strong attention to detail and ability to multitask.
• Excellent communication and negotiation skills.

• Mindset:

  Self-starter, highly accountable, and able to work independently with minimal supervision