Content Lead

About Swiggy

About Mumbai Foodie

Swiggy joined forces with Mumbai Foodie

Figrr

What will you work on?

• Lead the ideation and creation of content across formats — including Reels, carousels, interviews — with a strong focus on culture, people, and places.
• Build and maintain an ongoing understanding of what’s happening, from emerging spaces and cultural shifts to community-driven events and local scenes
• Collaborate with the design, video, and post-production teams to ensure content is cohesive, well-crafted, and on-brand.
• Attend events, exhibits, talks, performances, and more to capture and translate them into engaging narratives.
• Work closely with collaborators, creators, and community members to co-create stories that feel relevant and resonant.
• Maintain a regular posting cadence aligned with Figrr’s content calendar.
• Participate in brainstorms, campaign planning, and creative reviews with the wider Servd team.
• Track content performance and audience engagement to refine content strategies where needed.
• Contribute to shaping the editorial tone and storytelling approach across platforms.
  

Who Are We Looking For

• 3–5 years of experience in content creation, writing, or editorial roles - preferably in culture, media, or creative industries.
• Ability to lead, mentor, and manage creative teams effectively.
• Strong writing and communication skills with a clear sense of structure, tone, and visual storytelling.
• Familiarity with Instagram’s content formats, platform trends, and performance best practices.
• Strong awareness of local culture and events - someone who stays updated with what's happening in the city across art, design, food, fashion, music, and more.
• A collaborative, detail-oriented professional who can manage timelines and coordinate across teams.
• Curious, observant, and proactive with a strong interest in people, places, and creative communities.