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Content Lead

Content Lead

Swiggy

3 - 4 years

10 - 11 Lacs

Mumbai

Posted:15 hours ago| Platform:

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Skills Required

Campaign planning Post production parking Shaping Focus Manager Technology Mentor content lead Management

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Swiggy:

About Mumbai Foodie:

In 2024,

Swiggy joined forces with Mumbai Foodie

and all its verticals (rebranded to Servd).

Figrr

is your ultimate guide (or a trusted local buddy) to the best things to do, experience, and explore in the city with a roundup of exciting recommendations every week.

Be it the newest store in town, a hidden cafe that deserves your attention or a theme park to spend your day at, we share curated access to the Mumbai (and beyond!)

What will you work on?

Lead the ideation and creation of content across formats including Reels, carousels, interviews with a strong focus on culture, people, and places.
Build and maintain an ongoing understanding of what s happening, from emerging spaces and cultural shifts to community-driven events and local scenes
Collaborate with the design, video, and post-production teams to ensure content is cohesive, well-crafted, and on-brand.
Attend events, exhibits, talks, performances, and more to capture and translate them into engaging narratives.
Work closely with collaborators, creators, and community members to co-create stories that feel relevant and resonant.
Maintain a regular posting cadence aligned with Figrr s content calendar.
Participate in brainstorms, campaign planning, and creative reviews with the wider Servd team.
Track content performance and audience engagement to refine content strategies where needed.
Contribute to shaping the editorial tone and storytelling approach across platforms.

Who are we looking for:

3-5 years of experience in content creation, writing, or editorial roles - preferably in culture, media, or creative industries.
Ability to lead, mentor, and manage creative teams effectively.
Strong writing and communication skills with a clear sense of structure, tone, and visual storytelling.
Familiarity with Instagram s content formats, platform trends, and performance best practices.
Strong awareness of local culture and events - someone who stays updated with whats happening in the city across art, design, food, fashion, music, and more.
A collaborative, detail-oriented professional who can manage timelines and coordinate across teams.
Curious, observant, and proactive with a strong interest in people, places, and creative communities.

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