Job
Description
We are looking for a creative, strategic, and detail-oriented Content Lead to oversee and drive our content strategy across all platforms. This role is ideal for someone who excels at storytelling, understands brand voice, and can manage a team of writers, designers, and freelancers to deliver high-impact content that drives engagement, brand awareness, and business growth. Key Responsibilities: Content Strategy & Planning: Develop and execute a comprehensive content strategy aligned with brand goals and audience needs. Create and manage content calendars for digital, social media, blogs, email campaigns, and other marketing initiatives. Content Creation & Supervision: Oversee content creation for various platforms (website, social media, blogs, email, print, etc.). Write and edit high-quality, engaging content, ensuring consistency in tone, voice, and style. Manage a team of in-house writers, designers, video editors, and freelancers. SEO & Performance Optimization: Collaborate with SEO and performance marketing teams to ensure content is search-friendly and conversion-oriented. Analyze content performance metrics and optimize based on data insights. Cross-Functional Collaboration: Work closely with product, social media, design, and digital teams to align content with campaigns and brand messaging. Ensure timely delivery of assets for key campaigns and product launches. Brand Building: Maintain and evolve the brand voice and tone across all content formats. Support PR and communication initiatives with thought-leadership pieces, articles, and media content. Key Requirements: Bachelors or Masters degree in Communications, Marketing, Journalism, or a related field. 3+ years of experience in content creation, marketing, or editorial roles with at least 2 years in a leadership position. Strong writing, editing, and storytelling skills. Experience with SEO, content management systems (WordPress, HubSpot, etc.), and analytics tools. Ability to manage multiple projects and meet deadlines under pressure. Strong eye for design and visual storytelling is a plus. Experience working in [industry, e.g., FMCG, beauty & skincare, tech, etc.] is preferred.
