Content Lead

Content Lead

Key Responsibilities:

• Content Strategy & Planning:

• Develop and execute a comprehensive content strategy aligned with brand goals and audience needs.
  
• Create and manage content calendars for digital, social media, blogs, email campaigns, and other marketing initiatives.
  

• Content Creation & Supervision:

• Oversee content creation for various platforms (website, social media, blogs, email, print, etc.).
  
• Write and edit high-quality, engaging content, ensuring consistency in tone, voice, and style.
  
• Manage a team of in-house writers, designers, video editors, and freelancers.
  

• SEO & Performance Optimization:

• Collaborate with SEO and performance marketing teams to ensure content is search-friendly and conversion-oriented.
  
• Analyze content performance metrics and optimize based on data insights.
  

• Cross-Functional Collaboration:

• Work closely with product, social media, design, and digital teams to align content with campaigns and brand messaging.
  
• Ensure timely delivery of assets for key campaigns and product launches.
  

• Brand Building:

• Maintain and evolve the brand voice and tone across all content formats.
  
• Support PR and communication initiatives with thought-leadership pieces, articles, and media content.
  

Key Requirements:

• Bachelors or Masters degree in Communications, Marketing, Journalism, or a related field.
  
• 3+ years of experience in content creation, marketing, or editorial roles with at least 2 years in a leadership position.
  
• Strong writing, editing, and storytelling skills.
  
• Experience with SEO, content management systems (WordPress, HubSpot, etc.), and analytics tools.
  
• Ability to manage multiple projects and meet deadlines under pressure.
  
• Strong eye for design and visual storytelling is a plus.
  
• Experience working in [industry, e.g., FMCG, beauty & skincare, tech, etc.] is preferred.