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Brand & Content lead

Brand & Content lead

Lexicon Group

3 - 6 years

0 Lacs

Pune

Posted:1 month ago| Platform:

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Skills Required

product &packaging content consumer psychology Brand Development creative direction Content Strategy Content Management brand voice Social Media Content Influencer Marketing performance driven contnet

Work Mode

Work from Office

Job Type

Full Time

Job Description

Brand & Content Lead CITTA Who You Are A doer with taste. You love storytelling, understand digital culture, and care about details. You’re as comfortable writing a sharp Instagram hook as you are giving feedback on a banner layout or packaging blurb. You own messaging—from idea to execution. What You’ll Do Own the Brand Voice: Maintain and evolve CITTA’s tone across web, social, ads, email, and offline. Plan Monthly Product Focus: Pick 2–3 hero SKUs monthly, craft campaign angles, brief teams. Guide Social & Ad Content: Ideate for Instagram, write hooks, guide reels, direct design team/agency. Work With Performance Team: Align creatives, messaging, and hooks for top SKUs. Be the voice they build ads around. Coordinate With Design Agency: Share briefs, give feedback, ensure visual consistency. Lead Product + Packaging Content: Names, descriptions, rituals, ingredient blurbs, product cards, standees, etc. Blog + SEO Collaboration: Approve topics, rewrite intros, make sure they’re brand-true and rankable. Email + Retention Content: Work with performance/CRM teams to write flows that sound like us. You’ll Thrive If You: Have 3–6 years in content/brand for a D2C, agency, or lifestyle brand Are hands-on: write, edit, brainstorm, and brief Know how to direct designers even if you don’t design Can brief influencers, shoot content, ideate reels Get product + positioning + customer psychology Are obsessed with packaging, names, textures, captions, layouts

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Brand & Content lead