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Content Lead

Content Lead

Ninjacart

3 - 4 years

5 - 6 Lacs

Shopian

Posted:2 days ago| Platform:

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Skills Required

Supply chain Content strategy Social media Intranet Atl Project planning Event planning Customer engagement Brand building Logistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the role:

At Ninjacart, we re not just solving problems we re redefining how fresh produce moves across India. As Communications Lead, you will own the narrative of Ninjacart shaping how the world sees us, trusts us, and connects with our mission. You ll be at the center of our voice, driving influence across employees, customers, partners, and the public. This is a high-impact role that blends strategic thinking with hands-on execution.

You ll be responsible for content creation and messaging, internal communications, event planning, social media management, brand initiatives, and communication operations. You ll also handle agency and vendor partnerships, with ownership of execution timelines and budgets.

We are looking for someone who is not only a strong writer and storyteller but also a highly organized executor who can manage multiple projects simultaneously.

Responsibilities:

1. Content Strategy & Writing

Own the voice of the brand across channels craft bold, high-impact content for ads, ATL/BTL campaigns, brand films, social media, internal narratives, and launch communications.
Turn ideas into storytelling that sparks action, builds connection, and drives brand love across formats, teams, and audiences.

2. Internal Communications

Design and execute communication strategies that keep employees informed, engaged, and inspired.
Partner with HR and business leaders to plan org-wide announcements, campaigns, and cultural initiatives.

3. Social Media & External Brand Building

Manage Ninjacart s corporate social media handles (LinkedIn, Twitter, Instagram, etc.).
Build content calendars, write copy, and work with design teams to bring brand stories to life.
Support PR initiatives and external campaigns in collaboration with agencies.
Manage and improve internal channels such as Town Halls, newsletters, and intranet content.

4. Events & Brand Experiences

Lead end-to-end planning of internal events (town halls, offsites, launches) and external-facing experiences such as customer engagement events, BTL campaigns, and marketing activations.
Ensure seamless execution, brand alignment, and strong storytelling across all touchpoints from logistics to messaging.

5. Branding, Ops & Vendor Management

Support and execute brand-level campaigns and marketing initiatives, ensuring consistency across all channels.
Manage execution timelines, vendor coordination, and budgets for all communication-led activities and projects.

A Ninja is resilient, smart, and ambitious. Sounds like you? Here s what you will need to have to join the Ninja Clan

3-4 years of experience in communications, marketing, or brand roles agency or in-house.
Excellent written and verbal communication skills; strong editorial judgment.
Demonstrated ability to translate complex or technical ideas into simple, human stories.
Experience in managing social media channels and creative campaigns.
Proficiency in project planning, stakeholder management, and vendor coordination.
A self-starter who thrives in a fast-paced, high-ownership environment.
Impeccable interpersonal skills and the drive to get things done.

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Ninjacart

Supply Chain Management, Agritech

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