Content Development Team Lead

Content Development Team Lead

About

Webandcrafts is looking for a passionate and strategic Content Development Team Lead to head our client-facing content operations within the Digital Marketing team. This is a work-from-office opportunity based at our headquarters in Infopark, Koratty, Thrissur, Kerala.

The ideal candidate will bring strong leadership, deep content marketing knowledge, and a collaborative mindset to lead a high-performing team of writers. You will be responsible for delivering engaging, goal-driven content across multiple formats for a global clientele while ensuring alignment with SEO, Social Media, Performance Marketing, UI/UX, and Product Development teams.

Responsibilities

1. Leadership & Team Development:

• Lead and mentor a team of content writers, supporting their growth in creativity, ownership, and performance.
• Delegate tasks, manage workloads, and drive team productivity while maintaining high-quality standards.
• Foster a collaborative, feedback-driven environment that encourages innovation and learning.

• 2. Cross-Functional Collaboration:

• Act as the primary content liaison across departments and with external clients.
• Work closely with SEO, Performance Marketing, Social Media, UI/UX, Design, iOS, and Android teams to deliver integrated, high-impact content.
• Represent the content team in project briefings, strategic discussions, and review sessions to ensure alignment with business objectives.   

• 3. Client-Focused Content Delivery:

• Manage a wide range of content deliverables—websites, brochures, leaflets, mobile applications, and more.
• Translate client briefs into actionable content strategies tailored to platforms, user journeys, and industries.
• Ensure all outputs meet brand guidelines, timelines, and client expectations.   

• 4. Content Strategy & Execution:

• Develop and implement data-informed content strategies aligned with marketing goals, SEO, and audience behavior.
• Stay ahead of industry trends, emerging formats, and international content strategies.
• Conduct competitive and market research, with support from internal teams, to shape relevant and distinctive content.

• 5. Quality Control & Optimization:

• Oversee the creation of SEO-optimized, brand-consistent content across all formats- blogs, websites, landing pages, product descriptions, etc.
• Review and refine content before delivery, ensuring accuracy, clarity, and cultural relevance.
• Track content performance and recommend strategic improvements based on data insights. 

Requirements

• Master’s degree in English, Journalism, Communications, Marketing, or a related field.
• Minimum of 7 years of experience in content development, content marketing, or digital communications.
• Proven experience in leading and mentoring content teams in fast-paced, multi-project environments.
• Strong understanding of SEO, content lifecycle management, and international content strategy.
• Excellent writing, editing, and research skills with keen attention to detail.
• Familiarity with CMS platforms and content tools (e.g., WordPress, SEMrush, SurferSEO).
• Strong interpersonal, leadership, and stakeholder communication skills.
• Ability to manage content performance reporting and adapt strategies accordingly.

Join the team