Concept & Strategy (Freelancers welcome) - Rural Activations

Wanted: Rural Activation Strategists Who Can Think Beyond the Billboard! About MarketMen With 37+ years of experience in activations, branding, and engagement, MarketMen has delivered 1,000+ campaigns across India. From rural heartlands to urban hubs — we bring brand stories to life on-ground. Role Description. This is a contract role for a Concept & Strategy professional, with a focus on rural activations. Freelancers are welcome to apply. The role is remote. Responsibilities include creating and executing brand-specific IPs, events, and marketing strategies aimed at rural audiences. Day-to-day tasks involve ideation, planning, coordination with multiple teams, tracking campaign progress via our MMCRM application, and ensuring flawless execution of activation programs. At MarketMen.in , we believe rural India isn’t just a market — it’s a movement. We’re on the lookout for Conceptual Thinkers & Strategy Experts who can craft impactful rural outreach campaigns that drive brand visibility and genuine engagement. Whether you're an independent consultant, creative freelancer, or strategist , if you understand rural mindsets and love solving for Bharat — we want to hear from you. What You'll Be Doing: Creating disruptive and scalable rural marketing strategies Ideating brand-specific on-ground activations , van campaigns, village sabhas, haat engagements, etc. Mapping regional insights with customized concepts for product categories Collaborating with creative & ops teams to deliver executable plans Who We're Looking For: Strong background in rural marketing, brand strategy, or experiential campaigns Experience with FMCG, Agri-products, finance, or auto sector preferred Clear understanding of tier 3/4 audience behaviours Freelancers or agency partner’s welcome Qualifications Experience in concept development and strategic planning Background in event management and rural marketing Ability to coordinate and manage multiple campaigns and teams Proficiency in using tracking tools like MMCRM Excellent communication and organizational skills Ability to work independently and remotely Experience in experiential and retail branding is a plus Bachelor's degree in Marketing, Event Management, or a related field is preferred Apply now: hr@marketmen.in Freelance | Part-Time | Flexible | Work-from-anywhere Show more Show less