Community Manager and CRM Executive

The Marketing Manager plays a crucial role in leading the planning, development, and implementation of the company's marketing strategies to enhance brand awareness, support sales initiatives, and drive growth. As the Marketing Manager, you will be responsible for overseeing the marketing team and coordinating online and offline campaigns to ensure a consistent message delivery and achieve a strong return on investment (ROI). Your responsibilities will include: Strategic Planning & Execution: - Developing comprehensive marketing plans that align with the business objectives. - Conducting market research and competitor analysis to identify trends and opportunities. - Leading brand positioning, messaging, and audience segmentation efforts. - Defining and monitoring marketing KPIs and performance targets. Campaign Management: - Planning and executing integrated marketing campaigns across various channels such as digital, print, events, and PR. - Managing product launches, promotional events, and seasonal campaigns. - Coordinating with creative teams, designers, content writers, and media planners. Digital Marketing: - Overseeing the digital marketing strategy including SEO/SEM, email marketing, social media, and paid advertising. - Ensuring consistency across digital channels and optimizing the digital presence for engagement and lead generation. - Collaborating with digital teams or agencies on web traffic, leads, and analytics. Communications & Content: - Overseeing the development of marketing materials such as brochures, emails, blog posts, and videos. - Managing internal and external communications including PR, newsletters, and brand reputation. - Ensuring that all content and messaging reflect the brand voice and values. Team Management & Collaboration: - Leading, coaching, and managing a team of marketing professionals. - Assigning projects, monitoring progress, and ensuring deadlines and standards are met. - Working closely with sales, product, business development, and other departments. Analytics & Reporting: - Analyzing campaign results, customer data, and market trends. - Preparing monthly/quarterly reports for leadership with actionable insights. - Using data-driven decision-making to enhance performance and ROI. Qualifications: - Bachelor's degree in Marketing, Business, Communications, or a related field. Experience: - 5+ years of marketing experience with at least 2 years in a managerial role. - Proven success in planning and executing marketing strategies. - Experience in managing budgets and working with cross-functional teams. Skills: - Strong understanding of digital and traditional marketing channels. - Familiarity with CRM, email marketing platforms, CMS, and analytics tools. - Excellent written and verbal communication skills. - Strong leadership, organizational, and project management skills. Preferred Attributes: - Results-driven with a strategic mindset. - Creative thinker with attention to detail. - Adaptable in a fast-paced, multi-project environment. - Comfortable with presenting to stakeholders and senior management.,