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5.0 - 9.0 years
0 Lacs
maharashtra
On-site
As a Campaign Strategy Senior Analyst at Accenture, you will play a crucial role in driving data-driven marketing strategies. Your main responsibility will involve analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, enhance customer targeting, and improve overall business performance. Collaboration with cross-functional teams to derive key insights from data and create a coherent story to address business questions will be a significant aspect of your role. Your expertise in CRM, Digital campaign and content analysis, insights & reporting will be instrumental in this role. Proficiency in SQL, Tableau, Power BI, Qliksense, Python or R, along with a strong understanding of Excel, will be essential for success. Previous experience in marketing analytics, data analysis, or similar roles will be highly beneficial. Moreover, your problem-solving skills, attention to detail, and effective communication abilities will be critical in managing client-facing responsibilities. In addition to technical skills, your role will require you to work with and lead large globally networked and virtual teams. You must have the capacity to extract meaningful insights from data to address key business queries and possess the ability to create a coherent narrative based on data analysis. Furthermore, storytelling using PowerPoint, understanding Marketing KPIs, and certifications in Adobe/Google Analytics or data visualization tools will be advantageous. An understanding of technologies and principles needed for AB Test implementation is also valuable. Your daily tasks will involve analyzing marketing data from various sources, transforming data into actionable insights, and offering recommendations to support marketing strategies, campaign optimization, and customer segmentation. Developing and maintaining regular reports and dashboards to track marketing KPIs, monitoring industry trends, and competitor performance, and using data visualization tools to present insights clearly to stakeholders will be part of your routine responsibilities. Additionally, collaborating with onshore and in-market analytics leads for project plan execution and conducting deep-dive analyses to explore root causes for trends will be crucial aspects of your role. As a Campaign Strategy Senior Analyst, you will be expected to analyze and solve increasingly complex problems, interact with peers within Accenture and possibly clients or Accenture management, and work in rotational shifts when necessary. Your decisions will impact your work and potentially that of others, making your role as an individual contributor or overseeing a small work effort and/or team pivotal to the success of the marketing strategies and business decisions.,
Posted 1 week ago
0.0 years
0 Lacs
bengaluru, karnataka, india
On-site
QpiAI is a deep-tech company that works at the intersection of AI and Quantum Computing, developing groundbreaking solutions to tackle some of the most complex challenges across various industries. Our team is dedicated to pushing the boundaries of innovation and delivering exceptional results to our enterprise clients, driving significant impact. We are now expanding our outreach and looking for a passionate and highly motivated individual to drive marketing campaigns and support our sales team. Key Responsibilities 1. LinkedIn Campaign Management Plan, execute, and optimize LinkedIn campaigns for lead generation and brand awareness. Track and improve KPIs such as CTR, conversion rate, cost per lead, and engagement rate . Create and manage content calendars for posts, ads, and targeted campaigns. 2. Outreach Campaigns Support and manage email campaigns, LinkedIn InMail campaigns, and other outreach channels. Segment leads, track responses, and optimize outreach for higher conversion. Collaborate with the sales team to align messaging and targeting strategies. 3. Sales Collaboration Work closely with the sales team to ensure a steady pipeline of qualified leads. Provide campaign performance reports and actionable insights. Assist in preparing sales decks, case studies, and follow-up communication material. Qualifications & Skills First Principles Thinking Bachelors degree in Engineering, Marketing, Business, or related field. 02 years of experience in digital marketing / outreach / sales enablement (internship or full-time). Strong knowledge of LinkedIn Campaign Manager and email campaign tools (HubSpot, Mailchimp, etc.) along with Agentic AI tools for marketing. Good understanding of marketing KPIs and reporting . Excellent written and verbal communication skills. Strong interest in AI, SaaS, or deep-tech industries is a big plus. What We Offer Opportunity to work at the intersection of AI and enterprise innovation. Direct collaboration with the leadership and sales team. Learning exposure across marketing, outreach, and AI sales processes. Competitive salary with performance-based growth. Show more Show less
Posted 2 weeks ago
2.0 - 5.0 years
5 - 9 Lacs
kolkata
Work from Office
Seeking a results-driven Business Development Executive with expertise in digital marketing, performance marketing, brand campaigns & lead generation. Role focuses on client acquisition, pitching ad solutions & driving revenue growth.
Posted 3 weeks ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
As an Account Manager in Social Media & Digital Marketing, you will be responsible for serving as the main contact for assigned clients, building and maintaining strong client relationships, and understanding client goals to translate them into effective campaign strategies. Your role will involve coordinating with internal teams such as design, content, video, and ads for seamless execution, managing project timelines, briefs, and communication flow. You will also lead client meetings, ensure timely follow-ups, share performance reports, and suggest improvements to drive success. To excel in this role, you should have a minimum of 2 to 4 years of experience in client servicing or account management, preferably within a digital/social media agency. Strong communication, coordination, and project management skills are essential, along with a good understanding of social media platforms and marketing KPIs. The ability to manage multiple clients and deadlines efficiently is crucial. Experience with project management tools like Trello, Asana, or ClickUp would be advantageous. Your primary focus will be on supporting client retention and satisfaction by identifying opportunities for upselling or cross-selling. This role requires proactive engagement with clients, effective communication with internal teams, and strategic thinking to drive successful outcomes. If you are passionate about digital marketing, client relationship management, and delivering exceptional results, this role offers an exciting opportunity to showcase your skills and contribute to the growth of the organization.,
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
kochi, kerala
On-site
The Marketing Manager plays a crucial role in leading the planning, development, and implementation of the company's marketing strategies to enhance brand awareness, support sales initiatives, and drive growth. As the Marketing Manager, you will be responsible for overseeing the marketing team and coordinating online and offline campaigns to ensure a consistent message delivery and achieve a strong return on investment (ROI). Your responsibilities will include: Strategic Planning & Execution: - Developing comprehensive marketing plans that align with the business objectives. - Conducting market research and competitor analysis to identify trends and opportunities. - Leading brand positioning, messaging, and audience segmentation efforts. - Defining and monitoring marketing KPIs and performance targets. Campaign Management: - Planning and executing integrated marketing campaigns across various channels such as digital, print, events, and PR. - Managing product launches, promotional events, and seasonal campaigns. - Coordinating with creative teams, designers, content writers, and media planners. Digital Marketing: - Overseeing the digital marketing strategy including SEO/SEM, email marketing, social media, and paid advertising. - Ensuring consistency across digital channels and optimizing the digital presence for engagement and lead generation. - Collaborating with digital teams or agencies on web traffic, leads, and analytics. Communications & Content: - Overseeing the development of marketing materials such as brochures, emails, blog posts, and videos. - Managing internal and external communications including PR, newsletters, and brand reputation. - Ensuring that all content and messaging reflect the brand voice and values. Team Management & Collaboration: - Leading, coaching, and managing a team of marketing professionals. - Assigning projects, monitoring progress, and ensuring deadlines and standards are met. - Working closely with sales, product, business development, and other departments. Analytics & Reporting: - Analyzing campaign results, customer data, and market trends. - Preparing monthly/quarterly reports for leadership with actionable insights. - Using data-driven decision-making to enhance performance and ROI. Qualifications: - Bachelor's degree in Marketing, Business, Communications, or a related field. Experience: - 5+ years of marketing experience with at least 2 years in a managerial role. - Proven success in planning and executing marketing strategies. - Experience in managing budgets and working with cross-functional teams. Skills: - Strong understanding of digital and traditional marketing channels. - Familiarity with CRM, email marketing platforms, CMS, and analytics tools. - Excellent written and verbal communication skills. - Strong leadership, organizational, and project management skills. Preferred Attributes: - Results-driven with a strategic mindset. - Creative thinker with attention to detail. - Adaptable in a fast-paced, multi-project environment. - Comfortable with presenting to stakeholders and senior management.,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
You will play a pivotal role as a B2B Sales Manager in expanding the agency's client base by driving strategic B2B sales efforts and leveraging your industry network. Your responsibilities will include identifying new business opportunities, building strong client relationships, and collaborating with cross-functional teams to deliver tailored digital marketing solutions. Your expertise in client engagement and understanding of digital trends will be crucial in positioning the agency as a trusted partner for businesses across sectors. Lead B2B sales initiatives focused on client acquisition and revenue generation for digital marketing services. Utilize existing networks and industry connections to identify and convert high-value business opportunities. Develop and execute effective sales strategies aligned with company goals and market dynamics. Prepare and deliver persuasive proposals, sales decks, and presentations tailored to client needs. Collaborate with internal teams to develop customized digital marketing solutions that align with client expectations. Build and nurture long-term relationships with key clients and decision-makers. Track market trends, competitor activities, and emerging client needs to identify new opportunities. Maintain accurate records of sales activities, pipelines, and forecasting using CRM tools. You should have a Bachelors or Masters degree in Business Administration, Marketing, or a related field. Additionally, you should possess 3+ years of experience in B2B sales within a digital marketing or advertising agency. Strong industry network with a proven ability to generate and convert leads is required. Excellent communication, negotiation, and interpersonal skills are essential. Deep understanding of digital marketing services such as SEO, PPC, content, and social media marketing is crucial. Proficiency in MS Office Suite (Word, Excel, PowerPoint) and CRM platforms is necessary. Strong strategic thinking, problem-solving, and goal-oriented mindset are desired. Ability to thrive in a fast-paced, dynamic environment while managing multiple clients and projects is important.,
Posted 1 month ago
5.0 - 9.0 years
0 Lacs
karnataka
On-site
The Marketing Analytics Manager for the MIS function will be responsible for gathering, analyzing, and interpreting marketing performance data to generate insights that drive business growth. You will develop and maintain dashboards, manage marketing databases, and collaborate with cross-functional teams to optimize marketing performance. This role requires expertise in data analytics, reporting, marketing metrics, and MIS tools, with a focus on aligning data insights with marketing goals. You will be responsible for data collection and management, including gathering marketing data from various sources like Google Analytics, CRM systems, social media platforms, email marketing tools, and paid media platforms. Ensuring data integrity and consistency across multiple marketing channels and systems will be a key aspect of your role. Additionally, you will maintain and update a centralized marketing database to provide a single source of truth for marketing performance metrics. You will develop and maintain automated dashboards using tools like Tableau, Power BI, Google Data Studio, or Excel to ensure real-time access to key marketing metrics such as traffic, conversions, ROI, and CAC. Creating reports on marketing performance at different intervals and providing insights into campaign effectiveness, channel performance, and customer behavior will also be part of your responsibilities. You will present data reports and insights to executive leadership, marketing teams, and other stakeholders to inform strategic decisions. Analyzing marketing campaign performance across multiple channels to determine the effectiveness of various tactics and channels will be essential. You will provide insights on key performance metrics like ROMI, CAC, CLV, and lead-to-sales conversion rates and identify trends, patterns, and correlations in the data to uncover actionable insights and optimize marketing strategies. Using historical data and trends, you will support forecasting of marketing performance and budget allocation for future campaigns. Evaluating the impact of marketing spend and resource allocation across different channels to optimize budget efficiency will also be part of your role. You will set up and manage campaign tracking systems to monitor the performance of all marketing initiatives and provide recommendations to improve campaign performance. Collaborating with IT and MIS teams to ensure seamless integration of marketing data into the broader company data infrastructure and working closely with marketing teams to ensure data insights align with campaign objectives will be crucial. Establishing data governance policies and developing best practices for data collection, reporting, and usage across the marketing organization will also be part of your responsibilities. Required Skills and Experience: - 5+ years of experience in marketing analytics, data analysis, or business intelligence with a focus on marketing performance. - Strong proficiency in data visualization and reporting tools like Tableau, Power BI, Google Data Studio, and advanced Excel skills. - Expertise in Google Analytics, Google Tag Manager, and other web analytics platforms. - Familiarity with CRM systems (HubSpot, Salesforce) and email marketing platforms for data extraction and analysis. - Strong understanding of marketing KPIs such as CAC, CLV, ROMI, conversion rates, and other key marketing metrics. - Hands-on experience with attribution models, data segmentation, and campaign tracking. - Excellent communication skills, with the ability to present complex data in a clear and actionable manner. - Experience with SQL, Python, or R for data extraction and analysis is a plus.,
Posted 1 month ago
0.0 - 4.0 years
0 Lacs
noida, uttar pradesh
On-site
We are searching for a highly motivated Business Analyst (Fresher) to become a part of our team. Your responsibilities will include tracking, reporting, and analyzing the performance of marketing activities, fulfilling ad-hoc analytic requests, and developing/automating regular reports. You will be tasked with analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools. Evaluating customers" online behavior to provide insights and recommendations for enhancing the guest experience will be a key aspect of your role. Additionally, you will create PowerPoint presentations to deliver market and consumer insights to other marketing and sales departments. Analyzing sales funnels, customer intent, measuring ROI of online and offline advertising campaigns, and reporting on marketing KPIs like leads, conversion rates, website traffic, and social media engagement are also part of your responsibilities. Furthermore, tracking email campaign metrics, monitoring budget distribution and performance of paid ad campaigns, conducting competitive research and analyzing benchmarking data, recommending website and campaign optimizations, researching and implementing marketing tools to support promotional projects, and collaborating closely with sales and marketing teams to identify opportunities for new client acquisition will be essential tasks. Your qualifications/skills should include proficiency in marketing research and statistical analysis, excellent analytical skills, and a high degree of business acumen. Strong organizational, communication, and presentation skills will also be key to your success in this role. About Us: We are an international team specializing in building technology products and assisting brands in growing through multi-channel demand generation marketing. With in-house experience working for Fortune companies, e-commerce brands, technology SaaS companies, and VC-funded startups, we have aided over a dozen billion-dollar companies with consulting, technology, operations, and digital agency capabilities in managing their unique brand online. Our work culture is fun and friendly, encouraging personal and professional development. At EbizON, we hold values such as integrity, creativity, innovation, mindfulness, and teamwork in high regard, striving to make life better for people by providing peace of mind. Equal Opportunity Employer: EbizON is dedicated to providing equal opportunity for all employees and will consider any qualified applicant without regard to race or other prohibited characteristics. Flexible Timings: Flexible working hours are the new normal at EbizON. We believe in giving employees the freedom to choose when and how to work, allowing them to thrive and achieve a better work-life balance. Global Clients Exposure: Our goal is to deliver excellent customer service, and we want our employees to work closely with clients from around the world. Therefore, you will have the opportunity to collaborate with clients globally using platforms like Microsoft Teams, Zoom, and other video conferencing tools. Retreats & Celebrations: Annual retreats, quarterly town halls, and festive celebrations provide numerous opportunities for our team to come together and bond.,
Posted 1 month ago
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