Co-Founder & Head of Marketing (With Investment)

Job Title:

Co-Founder & Head of Marketing (With Investment)

Company:

Location:

Industry:

Compensation:

Experience Level:

About Joolkart

Joolkart.com

Mumbai

Your Role

brand strategy, digital marketing, and customer acquisition

Key Responsibilities

Brand Building & Identity

• Define and build Joolkart’s brand voice, story, and visual identity.
• Create compelling communication strategies that connect with Gen Z and millennial audiences.
• Lead content, PR, influencer, and social storytelling initiatives.

Digital Marketing & Growth Strategy

• Plan and execute data-driven marketing campaigns across platforms: Meta, Google, SEO, influencer, email, affiliate.
• Optimize acquisition and retention funnels to improve ROI and reduce CAC.
• Manage marketing budgets and measure performance across channels using tools like Google Analytics, Meta Ads Manager, and CRM platforms.

Customer & Market Insights

• Understand fashion jewellery market trends and consumer behavior.
• Identify growth opportunities through data, experimentation, and direct feedback.

Co-Founder Responsibilities

• Contribute

  capital investment

  as a core founding partner.
• Drive business strategy in collaboration with product, design, and operations.
• Represent Joolkart at investor meetings, brand events, and strategic partnerships.
  

Who We’re Looking For

• 5–10 years of experience

  in digital marketing, brand management, or growth for D2C, fashion, or lifestyle startups.
• Proven ability to scale online brands and drive traffic and conversions using digital tools.
• Solid understanding of fashion/lifestyle consumers in urban India.
• Based in

  Mumbai

  and open to working

  on-site full-time

  .
• Entrepreneurial mindset with a strong sense of ownership and creative problem-solving skills.
• Ready to invest financially and emotionally in a long-term venture.
  

What We Offer

• Co-founder title and an

  equity stake

  in the company.
• Full ownership of brand and marketing vision.
• Hands-on role in building one of India’s most exciting fashion jewellery platforms.
• Direct impact on product direction, customer experience, and business growth.
• Creative freedom, collaborative team, and startup agility—all based in

  Mumbai

  .
  

How to Apply

If you're a growth-driven, brand-obsessed marketer looking to co-found something meaningful—and you're ready to build from the ground up—we'd love to hear from you.

@joolkart.com