Job Title: Co-Founder & Head of Marketing (With Investment) Company: Joolkart.com Location: Mumbai, India (On-Site, Full-Time) Industry: Fashion Jewellery · E-Commerce · D2C Marketplace Compensation: Equity + Revenue Share (Initial Investment Required) Experience Level: Senior (5–10 years preferred) About Joolkart Joolkart.com is a curated online marketplace exclusively for fashion jewellery , aiming to redefine how young India discovers, shops, and connects with emerging jewellery designers and brands. We offer a premium-yet-affordable shopping experience designed for today’s style-savvy, digitally native consumer. Based in Mumbai , Joolkart is at an exciting early growth stage, and we are looking for a Co-Founder & Marketing Head to lead the charge on brand and customer growth — someone who can invest not just capital , but also creative energy and leadership into building a powerful brand from the ground up. Your Role As a Co-Founder & Head of Marketing, you'll spearhead brand strategy, digital marketing, and customer acquisition , while contributing to broader business decisions. This is a full-time, on-site leadership role based in Mumbai , requiring an initial capital investment and a founder-level commitment. Key Responsibilities ✅ Brand Building & Identity Define and build Joolkart’s brand voice, story, and visual identity. Create compelling communication strategies that connect with Gen Z and millennial audiences. Lead content, PR, influencer, and social storytelling initiatives. ✅ Digital Marketing & Growth Strategy Plan and execute data-driven marketing campaigns across platforms: Meta, Google, SEO, influencer, email, affiliate. Optimize acquisition and retention funnels to improve ROI and reduce CAC. Manage marketing budgets and measure performance across channels using tools like Google Analytics, Meta Ads Manager, and CRM platforms. ✅ Customer & Market Insights Understand fashion jewellery market trends and consumer behavior. Identify growth opportunities through data, experimentation, and direct feedback. ✅ Co-Founder Responsibilities Contribute capital investment as a core founding partner. Drive business strategy in collaboration with product, design, and operations. Represent Joolkart at investor meetings, brand events, and strategic partnerships. Who We’re Looking For 5–10 years of experience in digital marketing, brand management, or growth for D2C, fashion, or lifestyle startups. Proven ability to scale online brands and drive traffic and conversions using digital tools. Solid understanding of fashion/lifestyle consumers in urban India. Based in Mumbai and open to working on-site full-time . Entrepreneurial mindset with a strong sense of ownership and creative problem-solving skills. Ready to invest financially and emotionally in a long-term venture. What We Offer Co-founder title and an equity stake in the company. Full ownership of brand and marketing vision. Hands-on role in building one of India’s most exciting fashion jewellery platforms. Direct impact on product direction, customer experience, and business growth. Creative freedom, collaborative team, and startup agility—all based in Mumbai . How to Apply If you're a growth-driven, brand-obsessed marketer looking to co-found something meaningful—and you're ready to build from the ground up—we'd love to hear from you. 📩 Send your resume/LinkedIn profile and a short pitch to: gurmeet.walia @joolkart.com