ROLE PROFILE
BASIC INFORMATION ON THE ROLE
Role Name / Designation Cluster Manager
Function / Department Sales Grade/Level Manager/Sr Manager Reporting toFunctionally AdministrativelyRegional Business Manager Regional Business Manager Reportees - BM, AMB/SE, CRO, CRM PURPOSE OF THE ROLE
The purpose of the role is to drive several branch teams across a cluster by designing and developing salesstrategies & support thereof in alignment with Company’s overall plan, achieving operational excellence,Regulatory compliance as per statute and knowledge empowerment through training with the overall objective toachieve Revenue target of the Cluster.KEY RESPONSIBILITIES OF THE ROLE
To ensure achievement of Revenue target branch-wise.To decide on product wise sales strategies and provide advice on sales promotion, vertical wise revenue budgetmanagement for a profitable result.To plan and implement strategy for new customer acquisition, devise customer relationship programs, etc.To drive and achieve cross sale target as per yearly approved planTo monitor and ensure Branch wise achievement of collectable renewal dues under all verticalsTo monitor Renewal persistency level and necessarily follow up to reach overall Company’s planEffective use of Principals’ Partner PortalDaily monitoring of branch business process and ensuring achieving TATs for distribution benchmarkTo monitor business quality to keep surrender & CDR within the Company’s planService to the customers. Area includes Customer Complaints, Policy Owners’ Service request Claims, PolicyPack Delivery, Discrepancy resolution etcIdentify, select and arrange training of PFPDL employees posted at branches and get them licensed/ certified withIRDA / NISM and renewal of existing licensesDevelop training programs and its materials, product sales stories, being an enabler to improve confidence andefficiencyConduct training needs analysis and also develop, revise/update, deliver and evaluate training and developmentcourses. Source, liaise with and manage internal trainers and external course providers. Assist in developing andimplementing talent development and management initiatives.Maintain up-to-date knowledge of new regulations, market practices relevant to products, update knowledge withthe assistance of Principals and disseminate any new requirements appropriately.To implement different H.O. directives/ initiatives at branches across the cluster.To maintain relationship with Principal and ensure required / agreed support to branches.Increasing effectiveness of sales teamTo maintain business hygiene at branchesAssessment of finding gaps in regard to training and take corrective actionPractice adult learning methodologyKEY PERFORMANCE INDICATORS
Budgetary achievement in revenue generated from LI, GI, HI & MF (vertical wise)Renewal target under all verticals & 13 months renewal persistency.Achievement of business drivers as per overall plan of the Company# New Customer Generation # Retention % of existing customers # Achievement of Cross Sale PlanRegulatory & internal compliance with adherence to Code of ConductAchievement of various TATs for distribution benchmarkEnsure the defined quantified norms to monitor and review training productivity enhancement of participants posttraining is adhered to.Effective and efficient usage of the training management system for management of timelines, cost andproductivity of the trainers and training programs.Support in activities to ensure training planning, execution and review is done to achieve higher standard throughvarious measures.MISCELLANEOUS ACTIVITIES
To explore, analyze and identify new positioning activities.To finalize product packaging and launch strategy in consultation with superiors.To develop strategies for sales team training in consultation with all concernedKEY INTERACTION
Internal Nature or purpose of interactionHead of Sales To seek information on and discuss product viability and budgetingHead – IT To seek information on MIS related requirementsHead - Customer Service &POTo discuss matters relating to Operations, Customer Service & RegulatoryComplianceHead – LD & SD Budgeting and cost management, training management, MIS Support, Contentsupport.Other HODs To discuss matters related to their departments.RBM, BMs and branch team To ensure and review business planning and budgeting.External Nature or purpose of interactionExternal Vendor To organize events and marketing campaigns and promotional activities.Principals To discuss promotional activities and other related matter