Posted:1 day ago|
Platform:
On-site
Full Time
1. Campaign Planning & Execution
Develop quarterly marketing campaign calendars with date-wise planning.
Execute a defined number of campaigns per quarter, ensuring timely delivery and alignment with business goals.
Collaborate on pre-campaign activities including content creation, artwork design, copywriting, and execution.
Prepare briefing documents and campaign reports (KPIs) for design agencies.
Track campaign performance against agreed KPIs and optimise based on insights.
2. Content Development & Management
Create and proofread marketing content across formats:
Articles, distributor emailers, organic posts, marcomm announcements, AID Connects, internal news articles.
Brochures, pricelists, and branding materials.
Creation of marcomm leaflets - content co-ordination
Maintain a repository of content pieces and ensure timely updates. (online & offline)
Coordinate with internal teams and external vendors for marcom material and product samples.
3. Market Research & Insights
Coordinate and conduct market research activities including feedback forms, customer satisfaction surveys, and online research for the Seals business.
Generate actionable insights through structured reports and analysis.
4. Digital Presence & Asset Management
Drive visibility for the Seals business across platforms like Spider, Viava, and the company website.
Grow social media followers and engagement.
Reuse and repurpose digital assets to maximise reach and efficiency.
5. Budget & Process Management
Ensure adherence to allocated budgets and monitor cost-effectiveness of marketing activities.
Manage and mapping the budget- processes and vendor coordination.
6. Customer & Stakeholder Engagement
Support internal and external marketing events including exhibitions, tech-days, and seminars.
Lead and manage employee events (Townhalls, Kickoffs , reviews etc)
Independently lead distributor branding activities.
Independently handle AID's marcomm requirements
Facilitate stakeholder interactions via emails, calls, and social media.
Conduct and conclude internal surveys to gather feedback and improve engagement.
7. Competition Mapping
Regularly collect competitor brochures, pricing sheets, and campaign samples from exhibitions, distributor visits, and field inputs.
Maintain a live tracker comparing competitor product positioning, branding, and messaging.
Share monthly summary with sales and product teams to support tactical decisions and counter-strategies.
8. Email Campaigns
Create and send targeted emailers for product launches, distributor updates, and internal announcements using approved templates.
Coordinate with design and content teams to ensure timely approvals and dispatch.
Track campaign metrics (open rate, click rate, bounce rate) and share performance reports with stakeholders.
Maintain a calendar of planned email communications aligned with business priorities.
Candidate Profile Essentials
Location: Gurugram
Experience: 3–5 years in marketing communications or campaign management
Education: Bachelor's/Master’s in Marketing, Communications, or related field
Skills: Strong project coordination, content creation, stakeholder engagement, and digital tools proficiency
Language: Excellent communication in English and Hindi
Must have strong worrking on PPT, word, Excel (advance) , canva or any such tools
Analyetical mind and should be able to understand technical launage
Willingness to learn and flixibility in working
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