Channels & Partnership Specialist

Job Description

Experience 3-8 years of experience driving market strategies for Microsoft products with a prior experience of driving GTM strategies Qualifications Any Bachelor s or Masters degree in related field Mandatory Skills Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging. for a Market Strategist. In this role, you will be required to leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies and delivering impactful narratives for our sales teams Key Responsibilities Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step. Corporate strategy be the custodian of the corporate strategy and develop high impact materials for prospects, customers, and internal customer-facing teams Differentiation Strategy Creating powerful content on competitive differentiation & devise replacement programs. Collaboration - working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition Build and lead customer marketing programs. Engage in on-going dialogue with customers. Marketing programs - Develop various email, webinar and other online marketing programs for various campaigns. Events Participating in various events and organizing round tables and other events. Demand Generation - Work closely with the Business Development and Sales Team right from lead generation to deal closure and provide marketing support at every step Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition Content creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team Analyst relationship Initiating Analyst Relationship programs for Analyst outreach Win/ Loss Analysis Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them. Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience. Qualifications Education: Any Bachelor s or Masters degree in related field Competencies Desired 3-8 years of experience driving market strategies for Microsoft products with a prior experience of driving GTM strategies Strong exposure or understating of Microsoft Azure, open AI, Business Application and its services Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment Highly developed interpersonal skills and ability to build relationships Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach.