Channel Specialist- Social Impact

About Us

We at Aoki, are at the forefront of the electric mobility revolution, creating durable, high-impact electric tricycles designed for India's diverse needs. With a proven product, the Tej Trike, and successful pilots with leading organizations like Pradan, we are ready to scale. We are looking for a passionate, field-first sales leader to build our institutional sales channels and drive our next phase of growth. This is a unique opportunity to build a business, empower communities, and promote sustainability.

Role Mission

Your mission is to own and execute the B2B sales strategy for our Tej Trike across three key channels: Social Impact (NGOs/SHGs), Corporate Social Responsibility (PSU CSR), and other developing markets (East Africa). You will manage the entire sales cycle, from lead generation and pilot management to contract negotiation, deployment, and post-sales reporting, establishing our trike as the vehicle of choice for rural empowerment and operational efficiency.

What You'll Do

• Channel Development: Identify, prospect, and build a robust pipeline of high-potential NGOs, SHG federations, PSU CSR departments, and developing markets.
• Pilot-to-Scale Conversion: Design and execute on-ground product demos and pilots that clearly demonstrate value, and leverage the results to convert them into large-scale, paid deployments.
• Proposal & Grant Writing: Craft compelling, data-driven proposals, grant applications, and CSR project plans complete with budgets, impact metrics, and M&E frameworks.
• Executive Sales & Negotiation: Confidently present the Tej Trike’s technical specifications, warranty, and ROI to institutional decision-makers, skillfully handling objections and negotiating contracts.
• Project Management & Reporting: Oversee the end-to-end deployment process, including site readiness, user training, and service alignment. Maintain a disciplined weekly sales funnel and performance dashboard.

Who You Are

• You have 2-3 years of B2B/institutional sales experience with a proven track record of working with NGOs, government bodies (especially PSU CSR units), or enterprise accounts.
• You are a hands-on executor who thrives in the field, equally comfortable facilitating a demo in a rural village as you are presenting to a C-suite executive in a boardroom.
• You are fluent in the language of our product, able to clearly articulate the benefits of the product tailored to the stakeholder you are speaking to.
• You are a master of process with exceptional documentation skills, able to manage complex procurement cycles and deliver clear, consistent reporting.

To Apply, Please Answer the Following Questions in Your Cover Letter and send it to jay.m@aoki.co.in:

1. Describe the most complex institutional deal (NGO, CSR, or B2B) you have closed. What was the sales cycle timeline, who were the key stakeholders, and what was your specific role in getting it approved?
2. Imagine you are tasked with converting a 2-trike pilot with an NGO in Bihar into a funded, 100-trike deployment. Outline your 90-day action plan with in-depth details on stakeholders to reach out to, funder, implementor, etc.?