Channel Marketing Manager – Cosmetics / Beauty

Key ResponsibilitiesChannel Strategy & Planning

• Develop channel-wise marketing plans aligned with overall brand strategy
• Customize campaigns for DTC, modern trade, general trade, salons, and marketplaces
• Manage channel calendars, launches, promotions, and visibility plans

Retail & Trade Marketing

• Design in-store visibility (POSM, testers, gondolas, displays)
• Plan retailer-specific promotions and sell-out schemes
• Coordinate with sales teams to improve retail execution
• Track secondary sales and retail productivity

E-commerce & Marketplace Marketing

• Drive performance on Amazon / Nykaa / Sephora / Flipkart / Tmall
• Optimize product listings, A+ content, banners, reviews, and ratings
• Plan marketplace campaigns, deals, and visibility investments
• Coordinate with platform account managers

DTC & Omnichannel Execution

• Support website merchandising, bundles, sampling, and loyalty initiatives
• Ensure price parity and consistent messaging across channels
• Enable omnichannel campaigns (online-to-offline, click & collect)

Product Launches

• Lead channel rollouts for new product launches
• Develop channel toolkits (pitch decks, training, assets)
• Coordinate influencer, PR, and sampling per channel

Analytics & Budget Management

• Track channel KPIs: sell-out, ROI, ROAS, CAC, inventory turns
• Manage channel marketing budgets and vendor negotiations
• Prepare performance reports and optimization plans

Key Skills & CompetenciesTechnical Skills

• Channel & trade marketing expertise
• Retail and e-commerce marketing knowledge
• Strong understanding of beauty consumer behavior
• Data analysis & Excel proficiency
• Experience with marketplaces and CRM tools

Soft Skills

• Cross-functional collaboration (Sales, Supply Chain, Digital)
• Strong communication & presentation skills
• Creative execution with commercial mindset
• Vendor and stakeholder management

Job Type: Full-time

Pay: ₹11,757.81 - ₹49,930.25 per month

Work Location: In person