CDNA_Manager – Media Analytics

HOW MIGHT YOU DEFY IMAGINATION?

Live | What you will do

• Lead the delivery of monthly and ad hoc media performance reports across HCP and consumer marketing initiatives.
• Analyze channel-level and campaign-level metrics to identify key drivers of performance across digital and offline media.
• Support quarterly business reviews (QBRs) by synthesizing insights and performance trends for brand stakeholders.
• Collaborate with brand analytics partners to align on KPI goals, benchmarks, and success metrics.
• Partner with US-based media leads, external agencies, and vendors to align on campaign data tracking, definitions, and performance narratives.
• Recommend test-and-learn opportunities to explore new tactics or improve existing ones.
• Mentor junior analysts on best practices for media analytics delivery and reporting hygiene
  

Thrive | What you can expect

Basic Qualifications

• Master’s degree (or Bachelor’s with 7–14 years of relevant experience) in Analytics, Marketing Science, or a related field.
• Experience in campaign reporting, KPI analysis, and performance storytelling for marketing teams.
• Strong skills in Excel, PowerPoint, and Tableau or equivalent BI tools.
• Good understanding of digital and offline media KPIs across HCP and consumer contexts.
• Proven ability to manage deliverables, timelines, and cross-functional collaboration independently.
  

Preferred Qualifications

• Background in pharma marketing analytics or experience in a regulated industry.
• Familiarity with common marketing analytics techniques (e.g., lift analysis, channel diagnostics, reach/frequency evaluation).
• Experience collaborating with US-based or global stakeholders in a matrixed environment.
• Ability to recommend improvements to reporting workflows, campaign metric alignment, or KPI goal setting.