Category Manager

Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’

The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.

Purpose:

• To drive growth & build the Plum haircare category

Key Performance Indicators

• Brand performance on sales channels (revenue, growth, market share)
• Branded keyword searches on Google & channels (Amazon, FK, Nykaa, Q-com)
• New launch contribution to overall business
• Category NC – Discount, COGS%, DTCM & Media spends

Key Responsibilities

• Drive profitable sales & growth for the brand across channels – Marketplaces, Retail & website to identify opportunities of growth
• End to end responsibility from planning to execution on all brand building inputs – Influencer marketing & Media deployment
• Budget for, manage the execution of, and track the success of all our marketing programs across media & influencer metrics, as well as channel metrics
• End to End Responsibility of New Product Development – Scoping trends to determine what NPDs we need to launch when, working with stakeholders to take it from concept to launch
• Building a business case for new launches & planning their go-to-market across relevant channel
• Work with supply chain stakeholders to ensure forecasting accuracy & fill rates across all channels
• Actively seek out new avenues to drive growth for the category

Experience & Qualification

Preferred:

• MBA graduate with good academic record
• Previous experience in channel (KAM)/growth/category/brand building roles in D2C or FMCG companies

Mandatory:

• At least 2-3 years of post-MBA work experience in the marketing function OR 4-5 years pre-MBA work experience

Location: