Campaign Specialist

About the Company

Fretron is India’s leading cloud-based Transportation Management System (TMS), revolutionizing the logistics industry with AI-powered visibility and automation tools. We help enterprises streamline freight movement, reduce costs, and boost supply chain efficiency.

About the Role

We are looking for a Campaign Specialist with deep experience in B2B performance marketing to join our fast-growing marketing team. The ideal candidate will manage end-to-end campaigns across paid and organic channels, drive high-quality lead generation, and collaborate closely with sales to deliver measurable growth.

Responsibilities

• Plan and execute performance marketing campaigns across LinkedIn, Google Search, and G2.
• Build and optimize B2B customer journeys using email marketing, SEO, and webinars.
• Use AI-based tools for content and creative development.
• Design and implement lead scoring models to prioritize sales-ready leads.
• Collaborate with the sales team to align marketing campaigns with revenue goals.
• Manage and optimize HubSpot marketing automation workflows.
• Track campaign performance using Google Analytics, HubSpot, and other tools; drive continuous optimization.
• Organize and promote webinars, manage attendee lists, and drive post-event follow-ups.
• Improve organic visibility using SEO, SEM, and CRO techniques.

Qualifications

• 2–3 years of relevant experience in B2B performance marketing.
• Graduate/Postgraduate in Marketing, Communications, or related field.
• Hands-on experience with tools like HubSpot and Google Analytics.
• Experience in a SaaS, logistics, or tech-driven B2B environment is a plus.

Required Skills

• LinkedIn Ads, Google Ads, G2 Campaigns
• HubSpot, Marketing Automation
• SEO, SEM, CRO
• Email Marketing & Webinars
• AI tools for content creation
• Google Analytics
• Lead Scoring & Nurturing
• B2B Customer Journey Design

Pay range and compensation package: Upto 10.00LPA