Campaign Marketing specialist

Job Role: Campaign Marketing Specialist

Location: Mohali (Work from office)

Experience:5+ years

Shift Timings- 8:30 PM – 5:30 AM IST

About the role
We are seeking an experienced and highly organized Campaign Marketing Specialist with a minimum of 5 years in managing campaign operations on Salesforce Marketing Cloud (SFMC). This role is ideal for a strategic thinker who excels at project management, campaign reporting, and operations within SFMC. A successful candidate should possess a strong understanding of SFMC's various studios and have the ability to guide campaign execution and reporting across multiple tools, including SQL-based analytics and performance dashboarding platforms.

Key Responsibilities

Campaign Operations: Oversee and manage end-to-end campaign operations on SFMC, ensuring efficient and timely execution. Collaborate with marketing teams to align campaign objectives with business goals.
Project Management: Lead and manage project timelines, resources, and tasks for campaign workflows, ensuring smooth operation from planning through execution and reporting.
Reporting & Analytics: Track, measure, and report on the performance of marketing campaigns. Develop and maintain campaign dashboards using tools like Incorta, Tableau, and SFMC Analytics, providing insights into KPIs, engagement, and conversion.
SQL & Data Management: Utilize SQL to pull and analyze customer data for segmentation, reporting, and performance measurement. Ensure data accuracy and integrity across campaigns.
SFMC Platform Knowledge: Leverage SFMCs studios such as Journey Builder, Automation Studio, Email Studio, and Audience Builder for campaign operations and reporting. Ability to coordinate technical resources as needed for complex requirements.
Strategic Collaboration: Partner with cross-functional teams, including marketing, data analytics, and creative teams, to develop integrated campaigns that align with the broader marketing strategy.
Optimization & Best Practices: Drive optimization initiatives by implementing A/B testing, analyzing campaign performance, and recommending best practices for deliverability, engagement, and conversion.
Compliance & Data Privacy: Ensure all campaigns adhere to relevant data privacy regulations (e.g., GDPR, CAN-SPAM) and company policies.

Who you are and what you bring

Bachelor's degree in marketing, Business, Data Analytics, or a related field.
5+ years of experience in marketing operations, specifically in managing campaigns on SFMC.Proficiency in SQL for data segmentation, reporting, and analytics.Strong familiarity with SFMC's studios (e.g., Journey Builder, Automation Studio, Email Studio); hands-on expertise is a plus but not required.Proven experience with project management and the ability to drive projects from start to finish.Skilled in data visualization and analytics, with experience building dashboards on platforms like Tableau, Incorta, or similar.Strong understanding of marketing strategy and ability to analyze and interpret campaign data to inform business decisions.Excellent communication and collaboration skills, with an ability to work effectively across departments and present insights to stakeholders.

Preferred Skills
Experience with other Salesforce platforms (e.g., Sales Cloud, Service Cloud) is advantageous.Knowledge of marketing automation best practices, A/B testing, and marketing funnel optimization.Familiarity with regulatory compliance and data privacy requirements, including GDPR and CAN-SPAM.

Interested candidates can apply through Indeed or email us on recruitment@safeaeon.com

Job Type: Full-time

Benefits:

• Health insurance

Work Location: In person