Campaign Manager

Responsibilities

• Strategize, launch, test, and optimize performance marketing campaigns on Google Ads (mandatory) and Facebook ads (good to have)
• Own and drive the KPIs and work towards achieving monthly and quarterly goals on performance channels.
• Generate insights and reports from ad platforms and utilize them to optimize the campaigns on a daily, weekly, and monthly basis.
• Present the KPIs to stakeholders and managers on a timely basis.
• Work closely with internal/external teams for creative strategy, designs, delivery, copywriting, and delivery of performance creative assets.
• Work with internal teams for market insights, data analysis, product-related updates, and risk metrics.
• Own creative experiments, generate insights, and present them to relevant stakeholders. Document the learnings and pass them on to the other teams for future use.
  

Minimum Requirements

• Minimum 2 years of experience working with a digital marketing agency for multiple clients.
• Exceptional strategic and operational expertise with performance channels Google Ads (mandatory) and Facebook Ads (good to have)
• Strong understanding of the Google Ads platform, App Campaigns, Keyword research, audience research, conversions, metrics, etc.
• Experience working on Google App campaigns is mandatory.
• Hands-on experience with Google Ads Editor is mandatory.
• Excellent verbal and written communication skills and interpersonal skills.
• Should be comfortable with numbers, analysis, and reporting.
• Analytical and experimental mindset towards performance management.
• Continuous learning mindset with a passion for staying up-to-date on digital marketing trends and best practices.
• Comfortable with start-up environment and hustle culture.
• Should be self driven with an ability to own the internal projects/tasks independently and prioritize basis the impact and urgency.