Campaign Manager

Job Title: Campaign Manager

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field
• 3–6 years of experience in Campaign Management / Marketing Operations

Preferred (Good to Have):

• Experience in education, real estate, or B2B industrial marketing
• Knowledge of admissions campaigns and lead nurturing
• Familiarity with marketing automation tools

Location: Adalaj, Gandhinagar, Gujarat
Employment Type: Full-Time
Department: Marketing / Digital Marketing / Corporate Communications
Reporting To: Vice President / Head – Marketing / Director

Job Summary:

We are seeking a strategic and execution-focused Campaign Manager to plan, manage, and optimize integrated marketing campaigns across multiple business verticals. The role involves driving brand awareness, lead generation, admissions inquiries, and product visibility through coordinated digital and offline campaigns.

Business Verticals Covered

• Education: International School, University, MBA College, Pharmacy College
• Infrastructure & Real Estate: Residential High-Rise Projects
• Manufacturing & Trading: Industrial and Modified Bitumen Products

Key Responsibilities

Campaign Planning & Strategy

• Develop and execute end-to-end marketing campaigns aligned with business goals
• Plan campaigns for: 1)Student admissions and academic programs 2) Real estate project launches and lead generation 3) Industrial product branding and B2B promotions
• Define campaign objectives, target audiences, budgets, and timelines

Campaign Execution & Management

• Manage multi-channel campaigns including 1) Digital ads (Google, Meta, LinkedIn) 2) Social media, email marketing, and content campaigns 3) Offline campaigns (events, exhibitions, hoardings, print media)
• Coordinate with internal teams (design, content, digital, sales, admissions)
• Manage external agencies, vendors, and media partners

Performance Tracking & Optimization

• Monitor campaign performance using analytics and CRM tools
• Optimize campaigns based on performance metrics such as leads, conversions, and ROI
• Conduct A/B testing on creatives, messaging, and channels

Reporting & Stakeholder Communication

• Prepare campaign performance reports and insights for management
• Ensure alignment between marketing campaigns and business outcomes
• Maintain documentation of campaign plans, budgets, and results

Budget & Compliance Management

• Manage campaign budgets efficiently and ensure cost optimization
• Ensure brand consistency and compliance with institutional and regulatory guidelines

Required Skills & Technical Competencies

• Strong understanding of integrated marketing campaigns
• Hands-on experience with digital advertising platforms
• Knowledge of CRM, lead tracking, and conversion funnels
• Ability to manage multiple campaigns across different industries
• Analytical skills for data-driven decision-making

Thanks & Regards

Vikas Solanki - HR Manager

0091 - 9714139447

hr@swarrnim.com

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹70,000.00 per month

Work Location: In person