Campaign Manager

We are seeking a Campaign Manager to join our dynamic team at our education loan company.

The ideal candidate will be passionate about leveraging digital channels for customer acquisition, adept at utilizing SEO strategies, and proficient in utilizing platforms such as WhatsApp, RCS, Programmatic and emerging tech for customer acquisition.

Responsibilities

• Develop and execute digital marketing strategies for user acquisition and engagement.
• Utilize SEO, AdWords, Youtube, Facebook, LinkedIn, Bing, Whatsapp, Programmatic, Native advertising and RCS for acquisition campaigns.
• Track and analyze key performance indicators (KPIs) to optimize marketing campaigns.
• Provide regular performance reports to management.

Qualifications

• 4+ years of experience in a marketing role either in an agency or business. Familiarity with the education finance industry or financial services sector is a plus
• Bachelor's degree. Advanced degrees or certifications in digital marketing or related areas is a plus

Skills

• Proficiency in setting up Email, WhatsApp, SMS and RCS campaigns on platforms like Net core, Clever tap etc.
• Experience in developing and executing successful digital marketing campaigns.
• Strong negotiation and relationship-building skills for B2B partnership development.
• Analytical skills and ability to derive insights from marketing data.
• Excellent communication and collaboration skills.
• Creativity and innovation in developing marketing strategies.
• Adaptability to change market trends and technologies

Locations:

Mumbai (Kalina)