Cafe Marketing Manager F&B

Job Description

Overview The Cafe Marketing Manager for F&B plays a critical role in developing and implementing marketing strategies to drive customer engagement and increase sales for the cafe. This position is instrumental in enhancing the visibility and reputation of the cafe and requires a creative and strategic mindset to effectively promote the brand. Key Responsibilities Developing and executing comprehensive marketing plans to increase foot traffic and drive sales Managing the cafe's brand image and ensuring consistent messaging across all platforms Conducting market research to identify trends, customer preferences, and competitor activities Collaborating with the creative team to develop engaging marketing collateral and promotions Implementing and managing digital marketing campaigns to boost online presence and customer acquisition Tracking and analyzing marketing performance metrics to optimize strategies and identify opportunities Managing the marketing budget and ensuring cost-effective utilization of resources Overseeing social media platforms and developing content to engage the target audience Building partnerships with local businesses and organizations to enhance the cafe's visibility Organizing and promoting events, tastings, and other promotional activities Ensuring compliance with branding guidelines and regulatory requirements Collaborating with cross-functional teams to align marketing efforts with overall business goals Developing customer loyalty programs and retention strategies Providing regular reports and updates on marketing initiatives and results Staying updated on industry trends and best practices to drive continuous improvement Required Qualifications Bachelor's degree in Marketing, Business Administration, or related field Proven experience in marketing management within the food and beverage industry Strong understanding of digital marketing channels and social media platforms Excellent communication and interpersonal skills Ability to think creatively and strategically to drive brand awareness and customer engagement Proficiency in market research and analysis to identify opportunities and threats Demonstrated skills in budget management and financial analysis Experience in developing and implementing successful marketing campaigns Ability to multitask and prioritize in a fast-paced environment Strong analytical and problem-solving abilities Knowledge of customer relationship management (CRM) systems is a plus Ability to work effectively in a team and collaborate with various stakeholders Detail-oriented with a focus on delivering high-quality marketing materials and experiences Flexibility to adapt to evolving market trends and consumer preferences Passion for the food and beverage industry and staying updated on industry best practices Thanks & Regards Rahul - Manager HRD Email - rahul.p@ftv.ind.in Call WhatsApp - 7977719548 Visit us for more details at www.fashiontv.com Skills: digital marketing,brand management,market research,budgeting,social media management,creative writing,cafe,beverage industry,campaigns,digital,f&b management Show more Show less