Business Manager - OOH

Job Title:

Location:

Manager – Client Servicing & Business Development

Key Responsibilities

Client Servicing & Campaign Management

• Lead the planning, execution, and delivery of OOH campaigns based on client briefs and business objectives.
• Identify strategic media locations, negotiate with vendors, and oversee timely installations.
• Collaborate with creative teams to ensure high-impact, brand-aligned campaign creatives.
• Ensure adherence to compliance, legal, and regulatory standards across all campaigns.
• Serve as the key point of contact for clients, offering proactive updates, performance insights, and solutions.
• Track campaign performance, analyze data, and share actionable reports with clients.
• Stay informed on market trends, competitive landscape, and evolving OOH innovations.

Business Development

• Identify new business opportunities across industries and develop targeted outreach strategies.
• Lead client pitches, proposal development, and tailor-made media solutions.
• Maintain a strong sales pipeline and nurture client relationships through consistent follow-ups and value-driven engagement.
• Drive revenue targets by converting qualified leads and building long-term partnerships.
• Collaborate with internal teams to craft innovative and integrated media offerings.

Qualifications & Experience

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Minimum

  5+ years of experience

  in OOH advertising, client servicing, or business development.
• Proven experience managing end-to-end campaign lifecycles and driving revenue targets.
• Strong leadership, negotiation, and client communication skills.
• Ability to manage multiple projects in a deadline-driven environment.
• Hands-on experience with vendor management, permit processes, and media planning tools.

Preferred Skills

• Existing relationships in the media/advertising industry.
• Track record of converting leads into long-term clients.
• Understanding of local regulations and outdoor advertising compliance.
• Experience in developing marketing collateral, sales decks, and data-led presentations.

To Apply:

pooja.gupta@madisonindia.com