Business Development Specialist

Position Overview

We are seeking a seasoned and dynamic Business Development Specialist (Sales Lead Generation) with 78 years of experience in outbound B2B sales, focused on the North American commercial market. You will play a vital role in driving customer acquisition and revenue growth by identifying, engaging, and converting high-potential prospects that fuel our Salesforce CRM pipeline.

This is a hybrid role based in Pune/Indore, India, requiring flexibility to work extended hours up to 1 AM IST to effectively cover the U.S. West Coast market.

Key Responsibilities

• Identify, research, and prospect new B2B clients across the U.S. and Canada through outbound channels including cold calling, email outreach, LinkedIn, and virtual engagement. • Own and manage a sales pipeline of expired, new, and existing customer leads ensuring accurate lead status tracking, timely follow-ups, and consistent communication. • Generate high-quality leads aligned with the companys sales strategy and target personas to be nurtured and managed in Salesforce CRM. • Develop persuasive sales messaging and tailored pitches specific to North American business contexts, private sector opportunities, and manufacturing industry needs. • Qualify and prioritize leads based on buying intent, budget, authority, need, and timeline (BANT) or similar qualification frameworks. • Leverage market intelligence tools (ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, etc.) to build detailed prospect profiles and uncover business opportunities. • Collaborate with inside sales, pre-sales, and marketing teams to create outbound campaigns resonating with the North American commercial market. • Maintain professional and frequent contact with leads and clients using phone, email, and virtual meetings to build trust and long-term relationships. • Communicate proactively with management regarding pipeline activity, lead quality, market feedback, and competitive intelligence. • Monitor and report performance against lead generation KPIs including lead volume, conversion rates, and appointment-setting goals.

Skills

Qualifications

Location: