Business Development & Marketing Manager

Job Title: Business Development & Marketing Manager

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Position Overview:-

We are seeking a dynamic Business Development & Marketing Manager to drive growth through client engagement, new business opportunities, strategic partnerships, and marketing initiatives. The ideal candidate will be entrepreneurial, proactive, and capable of handling diverse responsibilities as an individual contributor.

Key Responsibilities:-

Business Development & Client Engagement:-

* Represent the company in client/prospect meetings.

* Build and maintain strong client relationships.

* Identify new opportunities, negotiate contracts, and close deals.

Marketing & Outreach:-

* Plan and execute email marketing campaigns.

* Conduct market research on industry trends and competitor activities.

* Support digital marketing initiatives and client outreach materials.

Partnerships & Strategy:-

* Build collaborations with certification bodies, institutions, and affiliates.

* Explore co-branding, joint ventures, and new product opportunities.

* Provide regular updates and insights to management.

Key Performance Indicators (KPIs):-

* Number of new client deals closed.

* Growth in revenue from partnerships.

* Leads generated through marketing campaigns.

* Client satisfaction and retention.

Compensation & Growth:-

* Competitive salary with performance-based incentives.

* Direct exposure to leadership and strategic decision-making.

* Opportunity to build and lead a team as the function expands.

Required Skills & Qualifications:-

* Bachelor’s degree in Business/Marketing (MBA preferred).

* 3–6 years’ proven experience in business development/marketing (preferably in education, training, or IT services).

* Excellent English communication, presentation, and negotiation skills.

* Hands-on experience with email marketing tools, CRM, and lead generation.

* Self-driven, adaptable, and capable of managing tasks independently.

* Experience in international business development or partnerships.

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