At Alopa Herbal Healthcare, we are committed to delivering Ayurvedic healthcare solutions grounded in traditional wisdom and validated by modern science. Our mission is to promote holistic well-being through effective, natural, and safe products for todays active lifestyles, women's health, and healthy aging.
Alopa Herbal Healthcare operates as a start-up so that we can continue to be innovative and meaningful.
Role Overview
The Business Development Manager (BDM) will be responsible for driving Alopas growth by:
- Building and nurturing long-term doctor and clinic relationships
- Driving sales of priority SKUs through structured engagement
- Executing targeted marketing and outreach activities
- Owning territory-specific accountabilities across sales performance, relationship management, and brand presence
- This is a field-based role that requires active market engagement and performance-driven execution aligned with the companys innovative compensation model.
Key Responsibilities & Deliverables
1. Market Research & Opportunity Identification
- Map key Ayurvedic doctors, clinics, stockists, and super-stockists within territory
- Analyze local market potential and competitive landscape regularly
- Identify new business opportunities and untapped customer segments
2. Lead Generation & Business Development
- Generate new leads through clinic visits, referrals, events, and digital platforms
- Qualify leads and prioritize them in alignment with Alopas product strategy
- Maintain an updated lead funnel and regularly follow up to maximize conversion
3. Doctor & Distributor Relationship Management
- Build and sustain trust-based relationships with doctors, clinics, stockists, and retailers
- Conduct doctor visits, product detailing, sampling, and demonstrations effectively
- Execute prescription generation initiatives and track repeat ordering behavior
4. Territory Sales Execution & Target Achievement
- Achieve monthly, quarterly, and annual sales targets (revenue, order volume, priority SKUs)
- Maintain full accountability for the sales performance of the assigned territory
- Manage order placement, payment collection coordination, and inventory planning with stockists
5. Marketing, Branding & Outreach Support
- Plan and execute doctor engagement programs, CMEs, clinic events, and WhatsApp group outreach
- Support marketing activities including flyer distribution, competitive sampling, and event participation
- Provide on-ground feedback for product performance and marketing collateral effectiveness
6. Reporting, Compliance & CRM Discipline
- Ensure timely daily updates via Alopa’s Sales Tracker (Google Form/App/CRM system)
- Submit accurate reports on doctor visits, sample distribution, orders taken, and expense claims
- Participate in monthly performance reviews and contribute to continuous improvement discussions
Skills & Competencies Required
- Excellent communication, interpersonal, and relationship-building skills
- Territory management and ownership mindset
- Self-motivated, disciplined, and target-driven
- Ability to plan and execute structured doctor engagement strategies
- Problem-solving approach with attention to detail
- Familiarity with CRM tools and basic MS Office / Google Workspace (preferred)
Knowledge Required
- Good understanding of Ayurveda or healthcare product sales (preferred but not mandatory)
- Sales principles, negotiation tactics, and lead qualification strategies
- Market analysis and competitor tracking
- Doctor detailing and prescription generation processes
Qualifications & Experience
- Minimum
3+ years
of proven experience in business development, medical sales, FMCG, Pharma, Ayurvedic products, or wellness industry - Bachelor’s degree in Business Administration, Marketing, Life Sciences, Ayurveda, or related fields (MBA preferred but not mandatory)
- Basic working knowledge of CRM tools, MS Excel/Google Sheets, and mobile reporting systems.
- Ability to troubleshoot field challenges, adjust plans, and maintain a solutions-oriented approach.
- Self-driven and disciplined with a high sense of accountability
- Passion for holistic wellness, Ayurveda, and natural healthcare solutions
- Ability to work independently with minimal supervision, yet collaborate effectively with the team
- Positive attitude, willingness to learn, and openness to feedback
- Resilient, adaptable to changing targets and environments
- Comfort with organizing small-scale CMEs, WhatsApp group management, flyer distribution, and product promotion activities.
- Languages: English, Kannada, Hindi mandatory
Why Join Alopa Herbal Healthcare?
- Transparent compensation model with career growth
- Respectful and safe work environment
- Opportunity to work with a purpose-driven brand in the wellness sector
- Ownership of your territory with freedom to innovate and grow
- Recognition through leaderboards, awards, and growth pathways
Additional Information
Schedule:
Day shift, including fieldwork and clinic visitsTravel:
Required within the assigned territory (local transportation reimbursed as per policy)
Keys to Success