Content Specialist

Position Overview:

Content and Copywriter,

Role & responsibilities

• Craft Engaging Content

  : Develop clear, concise, and compelling content for newsletters, brochures, website pages, social media, and promotional materials.

• Crafting Engaging Posts

  : Developing compelling captions, headlines, and content tailored to various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

• Content Strategy Development

  : Create content calendars, plan campaigns, and ensure consistent messaging across all platforms.

• Audience Engagement

  : Responding to comments, messages, and interactions in a timely and professional manner to foster community engagement

• Performance Analysis

  : Monitoring and analyzing metrics such as engagement rates, click-through rates, and conversions to assess the effectiveness of content and strategies.

• SEO and Hashtag Optimization

  : Incorporating relevant keywords and hashtags to increase visibility and reach on social media platforms.

• Visual Content Collaboration

  : Working with graphic designers and photographers to select and create visuals that complement and enhance written content.

• Edit and Proofread

  : Review and edit content for grammar, clarity, and coherence, ensuring all materials are error-free and professionally presented.

• Support Curriculum Communication

  : Collaborate with educators to create supplemental materials that align with curriculum standards and enhance student learning experiences.

• Maintain Brand Voice

  : Ensure consistency in tone and style across all written materials to align with the school's brand and mission.

Conduct Research

Preferred candidate profile

• Education: Bachelors degree in English, Journalism, Communications, or a related field
• Experience: Proven experience as a content writer or copywriter, preferably in an educational setting
• Skills: Strong writing, editing, and proofreading skills with attention to detail.
• Technical Proficiency: Familiarity with content management systems and basic SEO principles
• Portfolio: A portfolio showcasing previous writing samples, especially in educational contexts

International exposure is highly valued .

Key Skills & Competencies:

• Strong command of grammar, punctuation, and syntax to produce polished and professional content.
• Proficiency in gathering information from credible sources to ensure content is accurate, relevant, and up-to-date.
• Ability to craft compelling narratives that resonate with readers, making educational content more engaging and memorable.
• Meticulous proofreading and editing to ensure content is error-free and aligns with the institution's standards.