About the Role We are seeking a proactive SEO Executive to drive organic growth for Ekya Schools digital properties. You will be responsible for optimizing our web assets (25+ properties, including Ekya Early Years and CMR Group institutions) to attract progressive parents seeking K-12 education. Your work will directly impact brand visibility, organic traffic, and admissions inquiries through data-driven SEO strategies. Key Responsibilities 1. Keyword Strategy & Content Optimization Identify, track, and prioritize high-intent search queries (e.g., "best CBSE school in Bangalore," "project-based learning schools"). Build and execute a core SEO plan for assigned web properties, aligning with Ekya’s "World Beyond Boundaries" brand ethos. Collaborate with content teams to develop optimized articles, blogs, and landing pages (e.g., "How Ekya’s Design Thinking Curriculum Prepares Future Leaders"). 2. Technical SEO & Website Performance Audit and improve technical SEO elements: Page load speed, mobile responsiveness, and structured data. Interlinking, backlinking, and nofollow tag management. Work with developers to enhance UX (e.g., faster media playback, intuitive navigation). 3. Multi-Platform Optimization Ensure SEO best practices across: Google My Business: Optimized descriptions, visual assets (correct aspect ratios). Third-party listings (SchoolMyKids, EducationWorld). YouTube/Videos: Keyword-rich descriptions, transcripts, and thumbnails. 4. Data-Driven Reporting Track KPIs using Google Analytics, Search Console, SEMRush/Ahrefs: MoM organic traffic growth. Keyword rankings (e.g., "Ekya vs. Oakridge"). Bounce rate reduction and backlink acquisition. 5. Collaboration & Compliance Partner with design teams to ensure visuals adhere to brand guidelines. Review PR/articles to secure do follow backlinks from authoritative sites. Requirements Experience: 1–3 years in SEO/content marketing, preferably in education or edtech.

Role Purpose: The role will involve working very closely with the Head of Admission and Marcomm and will broadly will require the person to: Drives student enrolment to reach or exceed target numbers Informs and executes the school sales and marketing strategy Manages the admissions procedures ensuring all students are registered in accordance with the schools regulatory policies. Any other task that may be assigned Key Relationships (Internal and External): The Admission Counsellor is responsible for building and maintaining relationships with new and prospective parents, visitors to the school, Admission Counsellor and Senior Leadership, Central Office Marketing and Admissions team and other departments as required, and other external bodies or outside agencies as required. Roles and Responsibilities: Marketing and Sales Accountable for driving student enrolments in order to meet or exceed (daily/weekly/monthly/quarterly/yearly) targets as set for the academic year. Work closely with the central Admission and Marcomm team to execute the Sales, PR and Marketing strategy for the school aimed at prospective parents. Organise and run external Marketing events, including Open Days, aimed at driving enrolments, in accordance with the agreed calendar and strategy. Presenting a positive impression of the school in all interactions with families, whether by telephone, face to face or in writing. Be the key point of contact for prospective parents from first contact with the school until the student’s first day. Develop and conduct school tours, as required, for prospective families with the aim of promoting the school’s academic and non-academic achievements. Benchmark the school’s admissions procedures against leading competitors, and suggest and implement new and innovative ways to market the school to prospective parents. Collect and analyse data to measure the success of the Marketing & Admissions process. Admissions Process Provide the Head of Admission and Marcomm. with regular updates on Admissions Data through dashboards on a regular basis. Manage the entire lead lifecycle including, LMS, application approvals process and fees collection with Heads of School. Manage all placement tests or interviews for new entrants to school and collate results. Arrange the placement of students in classes with the approval of the Head of Admission and Marcomm. and Coordinators. Manage wait lists and ensure the school’s admissions policy is transparent and adhered to. Liaise with the in-campus accounts team to issue invoices for new students and ensure that all data is current on Leadsquared/Zoho. Manage the initial induction of new families and students, including answering all questions in a professional and in a timely manner, providing support and advice. Qualifications and Professional Background Must possess a relevant Bachelor’s degree. Must have a minimum of 4-5 year’s experience in Customer Service Sales ideally in a service provider industry. Experience in the Education sector is preferred but not essential. Required Core Competencies include: Proven work experience in Sales Excellent verbal and written communication skills Effective communicator at different levels, both orally and in writing Ability to form effective customer relationships and close sales Interpersonal skills, able to operate in a multicultural environment. Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google suite. Able to work in a fast-paced environment Extensive knowledge of the company, brand, and product preferred.Role & responsibilities

Position Overview: As the Content and Copywriter, you will serve as the creative voice behind multiple school brands within our portfolio. Your role will be pivotal in managing and crafting compelling, clear, and consistent messaging that captures and brings to life the unique essence of each brand. Through your words, you will weave narratives that inspire, inform, and connect with a broad and diverse audience ranging from students and parents to educators and the wider community. Beyond crafting engaging written content, you will take full ownership of Ekyas social media presence. This includes planning, scheduling, and publishing posts that not only reflect our brands voice and values but also resonate with our audience across various digital platforms. Your role will extend beyond content posting to active community management, engaging meaningfully with followers by responding thoughtfully to comments and questions, sparking conversations, and fostering an inclusive, supportive online environment.This will entail building and nurturing strong relationships with key stakeholders such as students, parents, staff, and alumni. Your efforts will help cultivate a vibrant and interactive community that amplifies the schools mission, strengthens emotional connections, and promotes ongoing engagement both online and offline. In this multifaceted role, your storytelling skills, attention to detail, and ability to maintain a consistent brand voice will be essential. You will collaborate closely with cross-functional teams to ensure all communications are aligned with organizational goals and reflect the true spirit of the brand. Key Responsibilities: Craft Engaging Content: Develop clear, concise, and compelling content for newsletters, brochures, website pages, social media, and promotional materials. Crafting Engaging Posts: Developing compelling captions, headlines, and content tailored to various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Content Strategy Development: Create content calendars, plan campaigns, and ensure consistent messaging across all platforms. Audience Engagement: Responding to comments, messages, and interactions in a timely and professional manner to foster community engagement Performance Analysis: Monitoring and analyzing metrics such as engagement rates, click-through rates, and conversions to assess the effectiveness of content and strategies. SEO and Hashtag Optimization: Incorporating relevant keywords and hashtags to increase visibility and reach on social media platforms. Visual Content Collaboration: Working with graphic designers and photographers to select and create visuals that complement and enhance written content. Edit and Proofread: Review and edit content for grammar, clarity, and coherence, ensuring all materials are error-free and professionally presented. Support Curriculum Communication: Collaborate with educators to create supplemental materials that align with curriculum standards and enhance student learning experiences. Maintain Brand Voice: Ensure consistency in tone and style across all written materials to align with the school's brand and mission. Conduct Research: Gather information to ensure content accuracy and relevance to the target audience. Key Skills & Competencies: Strong command of grammar, punctuation, and syntax to produce polished and professional content. Proficiency in gathering information from credible sources to ensure content is accurate, relevant, and up-to-date. Ability to craft compelling narratives that resonate with readers, making educational content more engaging and memorable. Meticulous proofreading and editing to ensure content is error-free and aligns with the institution's standards.

At Alopa Herbal Healthcare, we are committed to delivering Ayurvedic healthcare solutions grounded in traditional wisdom and validated by modern science. Our mission is to promote holistic well-being through effective, natural, and safe products for todays active lifestyles, women's health, and healthy aging. Alopa Herbal Healthcare operates as a start-up so that we can continue to be innovative and meaningful. Role Overview The Business Development Manager (BDM) will be responsible for driving Alopas growth by: Building and nurturing long-term doctor and clinic relationships Driving sales of priority SKUs through structured engagement Executing targeted marketing and outreach activities Owning territory-specific accountabilities across sales performance, relationship management, and brand presence This is a field-based role that requires active market engagement and performance-driven execution aligned with the companys innovative compensation model. Key Responsibilities & Deliverables 1. Market Research & Opportunity Identification Map key Ayurvedic doctors, clinics, stockists, and super-stockists within territory Analyze local market potential and competitive landscape regularly Identify new business opportunities and untapped customer segments 2. Lead Generation & Business Development Generate new leads through clinic visits, referrals, events, and digital platforms Qualify leads and prioritize them in alignment with Alopas product strategy Maintain an updated lead funnel and regularly follow up to maximize conversion 3. Doctor & Distributor Relationship Management Build and sustain trust-based relationships with doctors, clinics, stockists, and retailers Conduct doctor visits, product detailing, sampling, and demonstrations effectively Execute prescription generation initiatives and track repeat ordering behavior 4. Territory Sales Execution & Target Achievement Achieve monthly, quarterly, and annual sales targets (revenue, order volume, priority SKUs) Maintain full accountability for the sales performance of the assigned territory Manage order placement, payment collection coordination, and inventory planning with stockists 5. Marketing, Branding & Outreach Support Plan and execute doctor engagement programs, CMEs, clinic events, and WhatsApp group outreach Support marketing activities including flyer distribution, competitive sampling, and event participation Provide on-ground feedback for product performance and marketing collateral effectiveness 6. Reporting, Compliance & CRM Discipline Ensure timely daily updates via Alopa’s Sales Tracker (Google Form/App/CRM system) Submit accurate reports on doctor visits, sample distribution, orders taken, and expense claims Participate in monthly performance reviews and contribute to continuous improvement discussions Skills & Competencies Required Excellent communication, interpersonal, and relationship-building skills Territory management and ownership mindset Self-motivated, disciplined, and target-driven Ability to plan and execute structured doctor engagement strategies Problem-solving approach with attention to detail Familiarity with CRM tools and basic MS Office / Google Workspace (preferred) Knowledge Required Good understanding of Ayurveda or healthcare product sales (preferred but not mandatory) Sales principles, negotiation tactics, and lead qualification strategies Market analysis and competitor tracking Doctor detailing and prescription generation processes Qualifications & Experience Minimum 3+ years of proven experience in business development, medical sales, FMCG, Pharma, Ayurvedic products, or wellness industry Bachelor’s degree in Business Administration, Marketing, Life Sciences, Ayurveda, or related fields (MBA preferred but not mandatory) Basic working knowledge of CRM tools, MS Excel/Google Sheets, and mobile reporting systems. Ability to troubleshoot field challenges, adjust plans, and maintain a solutions-oriented approach. Self-driven and disciplined with a high sense of accountability Passion for holistic wellness, Ayurveda, and natural healthcare solutions Ability to work independently with minimal supervision, yet collaborate effectively with the team Positive attitude, willingness to learn, and openness to feedback Resilient, adaptable to changing targets and environments Comfort with organizing small-scale CMEs, WhatsApp group management, flyer distribution, and product promotion activities. Languages: English, Kannada, Hindi mandatory Why Join Alopa Herbal Healthcare? Transparent compensation model with career growth Respectful and safe work environment Opportunity to work with a purpose-driven brand in the wellness sector Ownership of your territory with freedom to innovate and grow Recognition through leaderboards, awards, and growth pathways Additional Information Schedule: Day shift, including fieldwork and clinic visits Travel: Required within the assigned territory (local transportation reimbursed as per policy) Keys to Success : Hard Worker, Self-starter, Planning, Relationship Building, Negotiation Skills