Digital Marketing Executive And SEO Analyst

About the Role We are seeking a proactive SEO Executive to drive organic growth for Ekya Schools digital properties. You will be responsible for optimizing our web assets (25+ properties, including Ekya Early Years and CMR Group institutions) to attract progressive parents seeking K-12 education. Your work will directly impact brand visibility, organic traffic, and admissions inquiries through data-driven SEO strategies. Key Responsibilities 1. Keyword Strategy & Content Optimization Identify, track, and prioritize high-intent search queries (e.g., "best CBSE school in Bangalore," "project-based learning schools"). Build and execute a core SEO plan for assigned web properties, aligning with Ekya’s "World Beyond Boundaries" brand ethos. Collaborate with content teams to develop optimized articles, blogs, and landing pages (e.g., "How Ekya’s Design Thinking Curriculum Prepares Future Leaders"). 2. Technical SEO & Website Performance Audit and improve technical SEO elements: Page load speed, mobile responsiveness, and structured data. Interlinking, backlinking, and nofollow tag management. Work with developers to enhance UX (e.g., faster media playback, intuitive navigation). 3. Multi-Platform Optimization Ensure SEO best practices across: Google My Business: Optimized descriptions, visual assets (correct aspect ratios). Third-party listings (SchoolMyKids, EducationWorld). YouTube/Videos: Keyword-rich descriptions, transcripts, and thumbnails. 4. Data-Driven Reporting Track KPIs using Google Analytics, Search Console, SEMRush/Ahrefs: MoM organic traffic growth. Keyword rankings (e.g., "Ekya vs. Oakridge"). Bounce rate reduction and backlink acquisition. 5. Collaboration & Compliance Partner with design teams to ensure visuals adhere to brand guidelines. Review PR/articles to secure do follow backlinks from authoritative sites. Requirements Experience: 1–3 years in SEO/content marketing, preferably in education or edtech.