Business Development Manager (Channel Sales)

Job Overview:

We are seeking an experienced and dynamic Business Development Manager (BDM) – Channels to drive channel partnerships, onboard new partners, and manage sales performance across assigned territories. The ideal candidate will be responsible for growing revenue through channel partners, distributors, and resellers while ensuring long-term engagement and profitability.

Key Responsibilities:

1) Channel Development:

Identify, recruit, and onboard new channel partners in line with business goals.

Conduct due diligence and capability assessment of potential partners.

2) Relationship Management:

Maintain strong, productive relationships with existing channel partners.

Act as the point of contact for channel partners to address queries, conflicts, or escalations.

3) Sales Enablement:

Train and support partners to understand product offerings, pricing, and promotional schemes.

Develop tools and resources to enhance partner effectiveness.

4) Target Achievement:

Drive sales growth through partners to meet/exceed monthly and quarterly targets.

Monitor partner performance and take corrective action as needed.

5) Strategy and Planning:

Develop and execute a channel sales plan for assigned regions/products.

Work closely with marketing teams for joint promotions, campaigns, and partner events.

6) Reporting & Analysis:

Prepare regular sales and performance reports.

Track partner contribution to revenue, identify gaps and opportunities.

Eligibility Criteria:

• Bachelor's degree in Business, Sales, Marketing, or a related field. MBA preferred.
• 4–8 years of experience in channel sales, preferably in IT (SAAS) / FMCG / Manufacturing Industry / Dealer - Distributor management.
• Strong understanding of channel ecosystems and partner management.
• Proven record of meeting or exceeding sales targets.
• Excellent communication, negotiation, and interpersonal skills.
• Willingness to extensive travel as required.

Preferred Industries:

• IT / SaaS
• FMCG
• Consumer Electronics
• Distribution / Retail