Business Development Manager (BDM)

• Job Title: Business Development Manager – Ghaslet (Hot Sauce Brand)
• Location: Surat/Ahmedabad
• Department: Brand & Sales
• Reports To: Sales Head
• Employment Type: Full-Time

About Ghaslet:

Ghaslet is Bookends Hospitality’s signature hot sauce brand. We’re now scaling its reach through retail, foodservice, events, and creative partnerships that get the product into the right hand.

Role Summary:

We’re looking for a driven and resourceful Business Development Manager to take full ownership of Ghaslet’s market expansion. The role will focus on retail sales, foodservice partnerships, pop-up participation, and event-led activations. You'll work closely with internal teams on packaging, brand coordination, and operations while leading external outreach and relationship management. We're looking for someone who values experimentation, process-driven execution, and bold ideas — and who loves food as much as we do.

Key Responsibilities:

Retail & Institutional Sales:

• Build and manage relationships with gourmet retailers, boutique stores, restaurants, and cafes.

Events & Pop-Ups:

• Identify and coordinate participation in local food festivals, pop-up markets, trade fairs, and community events.
• Organize tasting booths and sampling experiences to boost product trial and brand visibility.

Partnership Development:

• Build collaborations with like-minded brands (e.g., artisanal food producers, packaging brands, or beverage startups) for cross-promotional opportunities.

Brand & Marketing Coordination:

• Work on consistent branding across sales materials, sampling kits, and event collateral.Consistent brand visibility across touchpoints
• Support rollout of campaign ideas and seasonal launches in partnership with the marketing team.

Reporting & Planning:

• Maintain lead/sales pipelines and document key partner and event conversations.
• Share performance insights and local trends to help shape growth strategies.

Ideal Candidate:

• 1-3 years of experience in business development, event partnerships, or brand growth, preferably in the F&B or FMCG space.
• Hands-on and proactive, with a strong network or understanding of event circuits, boutique retailers, or hospitality channels.
• Great communicator with strong follow-through and attention to detail.
• Creative thinker who enjoys building something from scratch.
• Should be able to travel for meetings, store visits, and event participation

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person