Business Development Executive

0 years

0 Lacs

Posted:1 month ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the role:

This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.

If you believe that every interaction is an opportunity! Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.

Roles and Responsibilities:

  • Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.
  • Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts
  • Work closely with the Marketing team in terms of developing account-based content and collaterals
  • Create outbound activities through personalised email, cold calling, social selling for opportunity qualification
  • Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects
  • Develop strong product knowledge - learn Plums playbook, ABM tactics and selling practices
  • Qualify and develop outbound leads across the business lines through strong communication and discovery
  • Run 1-to-1, 1-to-few and 1-to-many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects
  • Track the effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns

Experience and Qualifications:

  • Clear, concise, and effective written and oral communication skills
  • Empathy towards customers and understanding their needs
  • Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers

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