Business Development Executive

Role & responsibilities

Institutional Account Acquisition

1. Identify and onboard new B2B customers, including hospitals, premium hotels, daycares, and preschools.

2. Conduct cold visits, cold calls, and outbound outreach to open doors and schedule product trials.

3. Run product trials and pilots, manage follow-ups, and drive trial-to-paid conversions effectively.

4. Negotiate terms and close deals to meet or exceed sales targets.

5. Develop and maintain a strong understanding of Rorosaur Foodtech's product offerings and value proposition.

6. Attend industry events and conferences to network and generate leads.

Trial Management & Feedback Loop

1. Address any issues or concerns raised by institutional stakeholders during the trial period.

2. Monitor trial performance and gather data to assess the effectiveness of product offerings.

3. Share thoughtful insights (not just raw feedback) with leadership and category teams to inform product development and marketing efforts.

4. Identify objections, operational challenges, and decision drivers during trials to refine sales strategies.

5. Collect, document, and synthesize structured feedback from institutional stakeholders during and after trials.

6. Coordinate trial execution with warehouse, supply chain, and operations teams to ensure smooth delivery and execution.

Consultative Selling & Relationship Building

1. Act as a trusted advisor to clients, offering insights and recommendations to improve their operations.

2. Provide ongoing support and assistance to institutional clients to ensure satisfaction and retention.

3. Upsell relevant products or recommend appropriate use-cases where applicable to maximize revenue opportunities.

4. Build long-term relationships with decision-makers to foster loyalty and repeat business.

5. Deliver consultative product pitches tailored to each institutions needs and preferences.

6. Understand institutional workflows, procurement processes, and operational constraints to tailor sales approaches.

Pipeline Management & Reporting

1. Provide accurate sales forecasts and projections to assist with business planning.

2. Utilize CRM to manage customer interactions, track sales activities, and maintain accurate records.

3. Analyze sales data to identify trends, opportunities, and challenges.

4. Prepare regular reports on BD activity, pipeline health, and conversion metrics for management review.

5. Track leads, trials, follow-ups, conversions, and revenue accurately to monitor performance and identify areas for improvement.

6. Build and maintain a structured sales pipeline using CRM or internal tracking tools to track progress and forecast sales.

Market Intelligence & Collaboration

1. Provide feedback on marketing campaigns and initiatives to optimize their effectiveness.

2. Collaborate with marketing to develop effective sales collateral and promotional materials.

3. Stay informed about industry trends, market developments, and competitor activities.

4. Work closely with Operations, Marketing, Category, and Leadership teams to close accounts smoothly and efficiently.

5. Share inputs to help shape product improvements, pricing, and GTM strategy based on market trends and customer needs.

6. Gather competitive insights, pricing signals, and market feedback from the field to inform business strategies.