Business Development Executive (BDE)

Business Development Executive (HoReCa Sales)

We are looking for a dynamic, results-driven Business Development Executive to lead our growth in the HoReCa segment (Hotels, Restaurants, Cafés, Caterers, QSRs, Institutional Buyers). This role is perfect for someone who understands the food & beverage landscape, has strong on-ground relationships, and thrives in high-growth, target-driven environments.

Role Overview

You will be responsible for acquiring new HoReCa customers, managing key accounts, driving repeat business, and ensuring strong product visibility and adoption across the market. The ideal candidate is well-networked, proactive, and comfortable working both independently and cross-functionally.

Key Responsibilities

• Identify, acquire, and onboard new HoReCa clients (Hotels, Restaurants, Cafés, QSRs, Caterers, Canteens, Institutional Buyers)
• Maintain strong relationships with chefs, purchase managers, F&B heads, and other key decision-makers
• Develop and execute sales strategies to meet monthly/quarterly revenue targets
• Ensure regular order flow and drive product penetration across assigned accounts
• Negotiate pricing, contracts, and payment terms within company policies
• Coordinate closely with internal teams (Supply Chain, Marketing, Finance) for smooth execution and service delivery
• Conduct market visits to track competitor activities, market trends, promotions, and pricing
• Ensure timely collections and adherence to credit norms
• Prepare and share weekly/monthly performance reports

Key Skills & Competencies

• Strong knowledge of the HoReCa landscape and local market dynamics
• Excellent communication, negotiation, and relationship-building skills
• Ability to identify business opportunities and convert them into sustained revenue
• Target-driven, self-motivated, and comfortable with field work
• Strong analytical skills with proficiency in MS Office and CRM tools
• Ability to manage objections and close deals confidently

Qualifications & Experience

• Bachelor’s degree (Business, Marketing, Hospitality, or any discipline)
• 3–8 years of experience in HoReCa/B2B sales (preferably FMCG, beverages, food industry)
• Proven track record of achieving sales targets and managing key accounts
• Existing network in HoReCa is a strong advantage

Why Join Us?

• Work in a fast-growing FMCG environment
• Opportunity to build and scale HoReCa business for a rising brand
• Competitive salary + incentives
• High ownership role with direct impact on company growth

Job Type: Full-time

Pay: Up to ₹60,000.00 per month

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current monthly in-hand salary?

[Please answer this question sincerely as this will be a significant factor while reviewing your application. Skipping this question will default to a rejection.]

• Are you comfortable working with chicken and other meat products?

Education:

• Bachelor's (Required)

Experience:

• Retail sales: 2 years (Preferred)
• Business Development: 3 years (Preferred)
• Field sales: 3 years (Preferred)

Language:

• Hindi (Required)
• Marathi (Preferred)

Work Location: In person