Business Development Executive (BDE)

Location: Across Kerala (Field-Based)

Job Summary

The Business Development Executive plays a crucial role in driving Elance’s offline marketing, outreach, and student acquisition initiatives. This field-intensive position involves institutional visits, relationship-building, awareness sessions, and consistent lead generation. The role also includes managing public events, educational fairs, and community-driven activities to enhance brand presence and create sustainable business development opportunities across Kerala

School & College Outreach

• Develop and execute structured route plans to ensure maximum institutional coverage.
• Conduct career awareness sessions, seminars, workshops, and student interactions.
• Establish long-term relationships with Principals, HODs, and faculty members.
• Collect and validate student and parent data and update CRM systems accurately.
• Support institutional branding activities including posters, standees, and brochures.

Community Engagement & Lead Generation

• Develop and manage local agent networks and micro-communities.
• Drive referral-based and word-of-mouth lead-generation efforts.
• Strengthen local brand presence through community-level partnerships.

Public Events & Business Development

• Plan and execute education fairs, student expos, and college/school events.
• Identify partnership opportunities with educational institutions and local businesses.
• Participate in sponsorships, fests, and community programs to enhance visibility.
• Evaluate event performance based on lead conversion and ROI.

Sales Funnel Management.

• Generate high-quality leads and ensure CRM entries are completed with precision.
• Coordinate with Sales and Counseling teams for effective lead nurturing.
• Drive walk-ins to Elance learning centers through offline activities.
• Monitor agent performance and ensure monthly target achievements.

Planning, Reporting & Coordination

• Prepare structured daily and weekly route plans.
• Maintain detailed logs of visits, sessions, events, and leads collected.
• Submit timely daily, weekly, and monthly performance reports.
• Collaborate with Sales, Operations, and Product teams for campaign execution.

Skills & Requirements

• Graduate in Marketing, Business, or related fields.
• 0–3 years of experience in field marketing or BTL activities.
• Strong communication and presentation skills in English and Malayalam.
• Ability to independently plan routes, manage events, and engage communities.
• Willingness for extensive travel and target-oriented fieldwork.
• Proficiency in CRM tools, MS Excel, and Google Workspace.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Application Question(s):

• This role involves extensive travel across the district. Will you be comfortable with that?
• In which part of Kerala are you looking for a job?

Work Location: In person