Business Development Associate

MPS is hiring for Business Development Associate (Noida Location) Role Description As a Business Development Associate, you will support lead generation, outreach, and early-stage business development activities. You will work closely with senior sales leaders to identify new opportunities, engage prospects, and contribute to building strong client relationships. This is a growth-oriented role ideal for candidates passionate about the education and publishing industry. Research and identify prospective clients across education companies, universities, publishers, and edtech firms.  Execute targeted outreach via email, LinkedIn, and other professional platforms to initiate conversations.  Maintain accurate and up-to-date records of leads, contacts, and opportunities in the CRM system.  Coordinate follow-ups, meetings, and proposal submissions with internal teams and clients.  Assist in crafting tailored pitches, proposals, and sales presentations.  Effectively transition prospects to sales representatives.  Assist in conference preparation by researching attendees, conducting outreach, and managing meeting calendars.  Support market research, competitor analysis, and client profiling initiatives.  Support marketing initiatives related to lead generation.  Stay updated on trends in education technology, publishing, and digital learning solutions.  Conduct CRM maintenance as needed.  Other responsibilities as assigned. Qualifications:  Bachelor’s degree in Business, Communications, Marketing, Education, or a related field.  2+ years of experience in lead generation, sales support, or business development roles (preferably in education, publishing, or content services industries).  Strong written and verbal communication skills with a professional, persuasive tone.  Ability to work independently, manage multiple priorities, and meet deadlines. Preferred Qualifications:  Experience in outreach or sales support within education companies, publishing houses, or edtech firms.  Knowledge of the education and publishing landscape (bonus but not mandatory).  Familiarity with CRM tools and lead generation platforms is a plus.  Passion for education, publishing, and digital transformation Interested candidates please share your updated cv at bhoomika.banerjee@mpslimited.com Show more Show less