Business Analyst- Marketing

This role is for one of the Weekday's clients

Business Analyst - Marketing

Requirements

Key Responsibilities

• Analyze marketing data across multiple channels including digital campaigns, CRM platforms, and customer journeys to assess performance and ROI
• Partner with marketing stakeholders to define key metrics, dashboards, and reporting frameworks that align with business goals
• Generate actionable insights by identifying trends, patterns, and opportunities to optimize campaign effectiveness and customer conversion
• Support campaign planning by providing data-driven recommendations on targeting, messaging, channels, and budget allocation
• Build and maintain regular performance reports, scorecards, and presentations for leadership reviews
• Conduct A/B testing analysis and post-campaign evaluations to measure success and recommend improvements
• Collaborate with cross-functional teams including product, sales, and technology to ensure data consistency and accurate interpretation
• Translate complex data into clear, concise insights that enable faster and better business decisions
• Continuously improve data processes, reporting accuracy, and analytical methodologies
• Stay updated on marketing analytics trends, tools, and best practices to enhance analytical capabilities
  

What Makes You a Great Fit

• Minimum 2+ years of experience as a Business Analyst, Marketing Analyst, or similar role with hands-on exposure to marketing data
• Strong analytical mindset with the ability to turn raw data into meaningful business insights
• Experience working with marketing metrics such as acquisition cost, conversion rates, funnel performance, retention, and engagement
• Proficiency in data analysis and reporting tools (Excel, dashboards, BI tools, or marketing analytics platforms)
• Strong problem-solving skills with attention to detail and data accuracy
• Ability to work closely with marketing teams and communicate insights in a clear, structured, and business-friendly manner
• Comfortable working in a fast-paced environment with multiple stakeholders and changing priorities
• Excellent communication and presentation skills, with confidence in influencing decisions through data
• Self-driven, curious, and eager to continuously learn and improve marketing analytics practices