BTL Specialist

JOB PURPOSE:

KEY RESPONSIBILITIES

1. BTL Strategy & Planning

Preparing and monitoring the BTL marketing budget on a quarterly and annual basis and allocating funds wisely for building business for short

Plan and implement customer engagement campaigns, experiential marketing, activations, and on-ground promotions. Identify key markets and suitable BTL initiatives for maximum impact.

Plan and manage the BTL marketing budget effectively to ensure maximum ROI.

Track expenses and ensure campaigns stay within the allocated budget.

1. Campaign Execution & Management

Oversee the execution of BTL campaigns, including events, in-store promotions, PAN India branding, soft and hard POSM.

Ensure timely deployment of marketing collaterals and materials at various touchpoints.

Collaborate with vendors, agencies, and internal teams to ensure seamless execution.

Maintaining the MIS and presentation.

1. Event Planning & Execution

Conceptualize and manage corporate events, exhibitions, retailer meets and trade shows.

Ensure end-to-end execution, from logistics to branding and audience engagement.

Evaluate post-event feedback and incorporate learnings into future planning.

1. Performance Tracking & Reporting

Measure the effectiveness of BTL campaigns using key performance indicators (KPIs). Analyse footfalls, engagement, conversion rates, and ROI from activation.

Generate detailed reports on campaign performance and recommend improvements by visiting markets.

1. Vendor & Stakeholder Management

Identify and onboard reliable vendors for event execution, printing, promotional merchandise, and activation agencies.

Develop strong relationships with key stakeholders, including clients, partners, and agencies.

Ensure smooth coordination between different teams and external partners.

1. Compliance & Brand Guidelines Adherence

Ensure all BTL campaigns align with approvals, brand guidelines, legal regulations, and compliance requirements.

Maintain quality control in all BTL executions to uphold the brand s reputation.

EDUCATIONAL QUALIFICATIONS

MBA in Marketing

WORK EXPERIENCE

• 3-5 years of experience in B2C sales/ BTL Management/ Vendor management- preferably from FMCD /FMCG/ consumer durables industry and geographical exposure of the region.
• Must have experience in sales & marketing

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

REPORTEES

-

INTERNAL / EXTERNAL INTERFACE

• SCM
• Logistics
• Marketing
• ABM
• Finance

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborateto Win
• Develop Talent
• Be the Best
• Be Agile

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