BSM - B2B - Market Development - Professional

5 - 8 years

6 - 10 Lacs

Posted:6 days ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

To lead market development initiatives at thebranch level by identifying local growth opportunities, expanding the customerand influencer base, driving brand visibility, and supporting the sales teamthrough strategic engagement with specifiers, consultants, and channelpartners.

Requirements , SkillsCompetencies

Graduate in Engineering, Business Administration, orMarketing.
- MBA or equivalent post-graduate qualification is preferred.

8 12 years ofexperience in market development, business development, or strategic sales.

Experience in the electrical,construction, or industrial products sector is highly desirable.

Prior experience in managingregional or branch-level market development initiatives.

Proficiency in CRM tools, MSOffice, and reporting dashboards.


Main Responsibilities, Authorities Accountabilities


Accountabilities

Responsibilities

Authorities

Local Market Expansion

  • Identify and develop new business opportunities in the branch territory.
  • Map potential customers, consultants, and influencers.

Approve local market development plans.

Recommend focus areas for sales and marketing.

Influencer Engagement

  • Build strong relationships with specifiers, consultants, architects, and developers.
  • Conduct product presentations and technical seminars.

Approve engagement activities and schedules.

Represent the company in local industry forums.

Lead Generation Support

Generate qualified leads for the sales team through market intelligence and networking.

Track project pipelines and ensure brand approvals.

Prioritize leads for sales conversion.

Recommend strategic accounts for focus.

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