Branding Manager

Job Summary:

The Branding Manager is responsible for developing, implementing, and managing brand strategies that position the hospital as a trusted, patient-focused, and innovative healthcare provider. This role involves creating consistent brand messaging across all channels, improving brand visibility, and strengthening the hospital’s reputation among patients, healthcare professionals, and the public.

Key Responsibilities:

• Brand Strategy Development:
• Develop and execute long-term branding strategies aligned with the hospital’s mission and goals.
• Build brand guidelines and ensure consistency across all internal and external communications.
• Brand Communication & Promotion:
• Plan and manage marketing campaigns to promote hospital services, specialties, events, and health awareness initiatives.
• Work closely with creative teams, agencies, and internal departments to produce high-quality marketing materials.
• Digital Branding:
• Manage the hospital’s online presence including website, social media platforms, and digital advertising.
• Collaborate with the digital team to drive engagement, patient acquisition, and community building.
• Reputation & PR Management:
• Oversee public relations efforts to ensure positive media coverage and timely responses to issues.
• Monitor online reviews, patient feedback, and brand perception and take corrective actions as needed.
• Patient Engagement:
• Develop initiatives that enhance patient experience and create emotional connections with the brand.
• Implement storytelling strategies (patient testimonials, doctor stories, etc.) to humanize the brand.
• Event & CSR Branding:
• Support branding of hospital-led events, community outreach programs, and CSR activities.
• Market Research & Competitor Analysis:
• Conduct regular brand audits, competitive benchmarking, and patient perception studies.
• Use data insights to refine brand positioning and marketing strategies.

Key Skills and Qualifications:

• Bachelor’s/Master’s degree in Marketing, Branding, Mass Communication, or related field.
• 5+ years of relevant experience in branding/marketing, preferably in healthcare/hospitality/FMCG.
• Strong understanding of hospital operations, patient engagement, and healthcare market trends.
• Excellent communication, storytelling, and content creation skills.
• Proficiency in digital marketing tools, branding software, and social media management.
• Ability to manage cross-functional teams and external agencies.
• Creative, analytical, and patient-centric mindset.