Branding Manager

The Branding Manager plays a crucial role in developing, implementing, and managing brand strategies to establish the hospital as a trusted, patient-focused, and innovative healthcare provider. This involves crafting consistent brand messaging across various channels, enhancing brand visibility, and fortifying the hospital's reputation among patients, healthcare professionals, and the general public. Responsibilities: - Develop and execute long-term brand strategies that align with the hospital's mission and objectives. - Create brand guidelines to maintain uniformity in all internal and external communications. - Plan and execute marketing campaigns to promote hospital services, specialties, events, and health awareness initiatives. - Collaborate with creative teams, agencies, and internal departments to produce high-quality marketing materials. - Manage the hospital's online presence, including the website, social media platforms, and digital advertising. - Work with the digital team to boost engagement, acquire patients, and foster community building. - Supervise public relations activities to ensure favorable media coverage and timely responses to issues. - Monitor online reviews, patient feedback, and brand perception to address any negative sentiments effectively. - Develop initiatives to enhance patient experience and establish emotional connections with the brand. - Support branding efforts for hospital-led events, community outreach programs, and CSR activities. - Conduct regular brand audits, competitive benchmarking, and patient perception studies to refine brand positioning and marketing strategies. Key Skills and Qualifications: - Bachelor's/Master's degree in Marketing, Branding, Mass Communication, or a related field. - At least 5 years of relevant experience in branding/marketing, preferably in healthcare/hospitality/FMCG. - Strong grasp of hospital operations, patient engagement, and healthcare market trends. - Excellent communication, storytelling, and content creation abilities. - Proficiency in digital marketing tools, branding software, and social media management. - Capability to lead cross-functional teams and collaborate with external agencies effectively. - Possess a creative, analytical, and patient-centric mindset to drive brand success.,