Branding Manager

Paras Hospital is hiring.

Location: Gurgaon

Key Responsibilities:

• Develop and implement the hospitals

  branding and marketing strategy

  in line with overall business goals.
• Plan and execute

  brand campaigns

  , events, and promotional activities to enhance hospital visibility and reputation.
• Drive consistent

  brand communication

  across print, digital, and outdoor media.
• Coordinate with creative agencies for content, design, and media planning.
  
• Monitor brand performance metrics, patient perception, and market positioning.
  
• Manage

  digital marketing initiatives

  – social media, SEO, website content, and online reputation.
• Collaborate with internal departments (clinical, operations, and HR) for hospital events, CME programs, and patient engagement activities.
  
• Ensure uniformity in branding across hospital units — signage, collaterals, and communication materials.
  
• Conduct market research and competitor analysis to identify trends and opportunities.
  
• Prepare and manage

  annual branding budget

  and ensure cost-effective execution.
• Support the launch of new services, departments, or hospital units through targeted campaigns.
  

Desired Candidate Profile:

• Qualification:

  MBA / PGDM in Marketing, Communications, or equivalent.

• Experience:

  5+ years of experience in

  brand management, healthcare marketing, or hospital communications.

• Strong understanding of healthcare consumer behavior and patient experience.
  
• Excellent communication, presentation, and coordination skills.
  
• Proficiency in MS Office and digital marketing tools.
  
• Creative, strategic thinker with the ability to manage multiple projects.

Regards

Shobhit Nayal

9810802312