Branding Manager

Role & responsibilities

• Plan, develop, and execute brand marketing strategies to strengthen brand identity and visibility across all touchpoints.
• Procure, manage, and coordinate production of brand promotional materials such as T-shirts, keychains, bags, pens, and other branded merchandise.
• Identify and onboard suitable vendors for promotional materials and BTL activity execution, ensuring quality and cost efficiency.
• Conceptualize, plan, and implement BTL (Below The Line) marketing activities such as dealer meets, product demos, roadshows, exhibitions, and trade events.
• Coordinate with sales, product, and marketing teams to align brand promotions with business objectives.
• Ensure consistent brand guidelines and visual identity across all offline and on-ground marketing materials.
• Manage budgets for branding activities and ensure timely procurement and execution of campaigns within approved costs.
• Monitor performance and impact of branding initiatives, preparing periodic reports and recommendations for improvement.
• Liaise with creative agencies, event organizers, and print vendors for branding collaterals and campaigns.

Preferred candidate profile

• Graduate or Post-Graduate in Marketing, Advertising, or Mass Communication.
• 58 years of experience in Branding, BTL Marketing, or Promotional Merchandise Management.
• Experience in vendor management, procurement, and coordination of on-ground brand events.
• Strong creative sense with the ability to conceptualize and execute brand campaigns independently.
• Excellent communication, negotiation, and project management skills.
• Proficiency in MS Office and familiarity with design coordination tools will be an added advantage.
• Based in or willing to relocate to Gurgaon.